A/B Testing
So you just got a budget for your A/B testing program and you’re not sure what to invest in first. Is it a tool? An agency? Or perhaps an entire testing team? We recommend you invest in your team first for long-term benefits. Because without talented drivers behind the...
Privacy
When Google Analytics released the first features of Consent Mode, we were so excited to test them out and share with you why this is huge for Privacy. It’s a huge step in the right direction because it enables website operators to be GDPR-compliant and more aware of the...
Conscious Business
This is the second blog in Convert’s sustainability series. Go check out the first installment about the Pandemic and the Role of the Retention Economy, if you haven’t already. In this installment, we are diving into the concept of Conscious Business, what it entails, and how it might just...
Privacy
CRO experts practicing experimentation and personalization techniques must be vigilant about maintaining visitor privacy. Abiding by the legal guidelines of The European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), as well as other recent moves from Silicon Valley giants, is important, not just...
Growth Marketing
What strategies can you use to optimize your blog posts for conversions and engagement? In a recent study, marketers who blog got strong marketing results. And even if the results may be subjective, it still shows that blogging can help you achieve your goals. But there’s a catch. Currently,...
A/B Testing
Are you running A/B tests but not sure if they’re working properly? Do you want to learn the common mistakes when A/B testing so that you don’t lose valuable time on a broken campaign? Well, good news! In this article, we’re going to walk you through 57 common (and...