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is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
A Candid Conversation with Marina Ostrowski “The hallmark of originality is rejecting the default and exploring whether a better option exists. (…) The starting point is curiosity: pondering why the default exists in the first place. We’re driven to question defaults when we experience vuja de, the opposite of...
Update: This guide includes the latest available pricing information as of July 2024. Done with clicking through demo requests and contact forms to get to actual A/B testing tool prices? Transparent pricing in this industry is frustratingly hard to come by. That’s why we’ve compiled this guide to help...
What are the chances a new feature release goes horribly wrong? Good product teams don’t even want to find out. The stakes are high, and catastrophic failures are possible, even for tested features. To mitigate these risks, many turn to feature flags and rollouts. These act as a safety...
On the 19th of June, I had the opportunity to attend a conference I have only heard great things about, Growth Marketing Summit (or Growth Minded Superheroes!). Not only was this my first time at the conference but also my first time in Frankfurt. With the Euros in Germany,...
A/B testing has rightfully earned its place as the gold standard for validating ideas and driving optimization. Nothing is more trustworthy (well, meta-analyses of trustworthy experiments are right up there) than adequately powered A/B tests, run from a balanced backlog, and rigorously checked for perverse incentives. But what happens...
As an optimizer, you know that numbers don’t lie. But you also know that without the right context, even the most impressive metrics can lead you astray. Quantitative data, for all its precision and objectivity, only reveals the “what” of user behavior — the pages where visitors bounce, the...
