Optimization
Not too much time has passed since AI-based sentiment analysis entered the CRO stage. However, not everybody heard the news. In fact, only 21% of companies have plugged their businesses into AI, according to a McKinsey report. Any innovation comes with tons of opportunities. There’s a lot of empty...
Optimization
Did you know that only 2% of traffic converts after the first visit? Marketers spend a staggering amount of time dissecting the customer journey in order to better align their online offerings to buyer intent. Let’s face it — whether your brand is focused on dominating organic search via...
Optimization
Conversion-Centered Design (CCD) aims to convert site visitors to customers by focusing on user experience (UX). The connection between CRO and UX was not always clearly established. It was previously thought that CRO and UX were competing goals that could not be reconciled. This idea no longer applies because...
Optimization
Everything in today’s day and age is being digitized. However, the growth of digitization and automation comes at a cost – in this case, that cost is the security (or lack thereof) of the end-user’s personal information. With the rise of technology catering to almost all customer needs, there...
Optimization
Looking for a free heatmap tool that delivers? Or need a Hotjar alternative? Or simply need to run an experiment to hit your desired testing velocity — but don’t have another two weeks to collect and analyze heatmaps for hypothesizing? Don’t worry. There’s a heatmap tool that’s just right...
Optimization
August saw Convert team up with quirky optimization expert Joris Bryon for a giveaway of his book “Kill Your Conversion Killers with The Dexter Method™” If you are one of the lucky 10 people who got a free physical copy of the CRO must-read, congratulations! But if you did...