We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Let’s start out by asking you a question. Say you are in an exciting new relationship. What kind of partner would you prefer. Someone who is taciturn and offers no information about herself? Or someone who makes you feel welcome in their space and lets you take a peek...
What is a Hypothesis? A proposed solution to a problem, whose validity requires evaluation. Why is a Hypothesis Critical to Your Optimization Program? The innate desire for improvement is what drives an optimization program, but testing just for the sake of testing is a setup for failure. An experiment...
Unless you are an Ecommerce brand, chances are you do not take search bars that seriously. But you should and there are three important reasons for it. The Natural Urge to Search – Think about the last time you went to Youtube or Spotify. Did you navigate all of...
Qualitative research is one of the most underutilised ways for companies to improve their conversion rates. It’s a powerful research technique to gain huge insights into what website visitors actually want. As well as what they are expecting and anything that may be holding them back from converting. Qualitative...
The Internet is no different than anything else in life. Mistakes will always happen. Whether it’s because you forgot to change an old link or something has failed, at some point of time one of your prospective customers is going to land on a 404 error page. But when...
As users, we care a lot about speed. In 2006, we expected a website to load in under four seconds (as Forrester found). In 2009, we said two seconds were enough. But today, even two seconds feel like a “long time”. In fact, the two-second page loading standard barely...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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