Optimization
Marketers—it’s time to up your game (and your opt-in standards). There’s a new set of privacy regulations in town. It’s called the GDPR. And if you’re like a terrifying amount of marketers, you might not quite be ready for it. Trump’s press conference today (everyone, until May 18th, when...
Privacy
We’re just a month out from GDPR enforcement. There’s a lot to do, and a lot we still have questions about. A big one: How can you ensure your Google Analytics tracking is compliant with GDPR? Or the coming ePrivacy Regulations legislation? The short answer: Well, no one knows...
Privacy
Marketers. We love our tools. Heck, on average, marketers use at least 12, distinct, external tool sets to do our jobs. And if you work in conversion rate optimization, or deal heavily with analytics—that numbers probably a lot higher. With GDPR, this can be a problem. Now, more than...
Privacy
Phew. So we’ve more or less done the hard part. We’ve gotten proper consent to contact. Someone is safely, legally in our funnel. But wait…let’s back up for a second. Did anything we talked about in Part 1 make you go “oh crap…we super have not been doing that”?...
Remote
Remote work is trendy. Every day there’s a new study on how it improves productivity, or minimizes overhead. But for us that’s almost besides the point. Because it’s sometimes hard to evaluate the benefits of someone being “15% more productive.” But it’s pretty damn easy to see what’s valuable...
Prioritization
First: let’s address the big, ugly elephant in the room. Yes, this is an article about choosing A/B testing software—from some folks who just happen to make A/B testing software. I get it. I wouldn’t trust me either. But on the daily, we’ve been getting feedback like this: “Optimizely...