Mac is a content strategist at Convert, a copywriter across the webz, and an advocate for marketing that is humble and kind. You'll find her doing that "digital nomad" thing on Twitter, ranting indulgently on Medium, or downing a third americano at that cafe with the good wifi.
There’s a lot of bad information out there on GDPR and cold emails. Not just bad information. Scary information. “Oh, you just have to make sure it’s relevant.” Or “You just have to give them a chance to opt out.” Or “Just stop buying from lists.” No no no...
Marketers—it’s time to up your game (and your opt-in standards). There’s a new set of privacy regulations in town. It’s called the GDPR. And if you’re like a terrifying amount of marketers, you might not quite be ready for it. Trump’s press conference today (everyone, until May 18th, when...
We’re just a month out from GDPR enforcement. There’s a lot to do, and a lot we still have questions about. A big one: How can you ensure your Google Analytics tracking is compliant with GDPR? Or the coming ePrivacy Regulations legislation? The short answer: Well, no one knows...
Marketers. We love our tools. Heck, on average, marketers use at least 12, distinct, external tool sets to do our jobs. And if you work in conversion rate optimization, or deal heavily with analytics—that numbers probably a lot higher. With GDPR, this can be a problem. Now, more than...
Phew. So we’ve more or less done the hard part. We’ve gotten proper consent to contact. Someone is safely, legally in our funnel. But wait…let’s back up for a second. Did anything we talked about in Part 1 make you go “oh crap…we super have not been doing that”?...
Remote work is trendy. Every day there’s a new study on how it improves productivity, or minimizes overhead. But for us that’s almost besides the point. Because it’s sometimes hard to evaluate the benefits of someone being “15% more productive.” But it’s pretty damn easy to see what’s valuable...
