Mac is a content strategist at Convert, a copywriter across the webz, and an advocate for marketing that is humble and kind. You'll find her doing that "digital nomad" thing on Twitter, ranting indulgently on Medium, or downing a third americano at that cafe with the good wifi.
Getting A/B test results is only half the battle. It’s time to start reading your customers minds. The Key Insights: 1. Horses can’t do the math. We’ll let Tim give you the full anecdote. But the gist is this: everyone thought a horse could tap the answers to math...
A key principle of GDPR: Present your data policies to users free of “legalese.” SO WHY DID THEY GIVE US 200 PAGES OF BRAIN MELTING JARGON TO READ? Going through the new General Data Protection Regulation is super important. But it’s as fun as watching a golf tournament played...
Freeze. Crash. Groan. Do you remember the old days of word processing? Where you’d get halfway through a project, or a presentation, and your program would just stop responding. All your unsaved work—gone. Your headache—throbbing. That’s what GDPR, and email marketing, have given me ugly flashbacks to. Don’t get...
You Might Want to Rethink Your Cart Abandonment Campaign If you’re working in Ecommerce, take a second to inventory how you use data. From the moment someone lands on your site, to the second they click “purchase”—how much do you know about them? Do they submit their name and...
How do you hire someone you’ve never really met? There’s no waiting room, no handshakes, no suits or ties. No sitting across from each other nervously at a long table. No face-to-face interaction to help you gauge: “this person will work well with the team.” Well, here’s how we...
When you start at Convert, you get a few onboarding documents and a solid half million links. And here’s the gist of most of them: Figure out how you work best and then work that way. Working independently gives you a lot of freedom. But as some would say:...
