Mac is a content strategist at Convert, a copywriter across the webz, and an advocate for marketing that is humble and kind. You'll find her doing that "digital nomad" thing on Twitter, ranting indulgently on Medium, or downing a third americano at that cafe with the good wifi.
First: let’s address the big, ugly elephant in the room. Yes, this is an article about choosing A/B testing software—from some folks who just happen to make A/B testing software. I get it. I wouldn’t trust me either. But on the daily, we’ve been getting feedback like this: “Optimizely...
(Jump to Part 2 – GDPR & Lead Nurturing) I know there are a million and one ways you work to attract a potential lead. Your tripwires, your exit popups, your fancy fancy dance moves. And some of them you might want to reconsider, come the GDPR-instate date. (But...
For months, I’ve started work every day, by opening my laptop, and reading about GDPR. First of all: don’t look at me like that, I don’t need your pity. Second of all: I get it now. In that, I will forget my own name before I forget the requirements...
We are a terrifying few months away from GDPR’s implementation day and the internet is filled with bad advice. The amount of blog posts and Quora answers I’ve seen littered with green lights, that should be RED—is astounding. And as we at Convert, have spent more and more time...
Some quizzes tell you whether your personality is more a “spring” or an “autumn.” Some tell you whether or not the Data Protection Authority has the legal right to fine your company for millions of dollars. Guess which one this is. It’s time to play, is this GDPR compliant?...
So you’re looking for some easy conversion wins. Shame on you—you know better. Because if you listen closely, you can hear the chorus of boo’s now. “Hey!” they say “There are no easy conversion wins. You have to test everything. Best practices might not be best for your audience.”...
