Optimization
The Internet is no different than anything else in life. Mistakes will always happen. Whether it’s because you forgot to change an old link or something has failed, at some point of time one of your prospective customers is going to land on a 404 error page. But when...
Optimization
As users, we care a lot about speed. In 2006, we expected a website to load in under four seconds (as Forrester found). In 2009, we said two seconds were enough. But today, even two seconds feel like a “long time”. In fact, the two-second page loading standard barely...
Optimization
How many leads do you want? More. More is always the answer. To deliver ‘more’ leads, some of the largest companies in the world are turning to artificial intelligence — more specifically chatbots. How can a chatbot turn 28.3% of conversations into a lead and 23.7% of leads into...
Optimization
In our first article of this series on using Google Analytics to enhance your CRO, we presented the fundamentals of behavior tracking by using Google Analytics Event Tracking and how it can benefit your data in your CRO program. In this article, we’ll dive deeper to a more practical...
Optimization
Omnichannel started out as a buzzword, but fast forward to 2019 and it is essential to the growth and stability of most businesses in the market. Omnichannel is the diversified presence of a brand across multiple channels of customer interaction and acquisition. It is quite beautiful. Inbound meeting outbound…...
Optimization
Typically, if you run 4 CRO tests each month (that’s a test/week), and if 10% of your tests win, you’re running a good optimization program. That’s a decent testing capacity and a nice win rate. Even better, if you manage a good uplift for your winning tests and your...