Optimization
Everything in today’s day and age is being digitized. However, the growth of digitization and automation comes at a cost – in this case, that cost is the security (or lack thereof) of the end-user’s personal information. With the rise of technology catering to almost all customer needs, there...
Optimization
Looking for a free heatmap tool that delivers? Or need a Hotjar alternative? Or simply need to run an experiment to hit your desired testing velocity — but don’t have another two weeks to collect and analyze heatmaps for hypothesizing? Don’t worry. There’s a heatmap tool that’s just right...
Optimization
August saw Convert team up with quirky optimization expert Joris Bryon for a giveaway of his book “Kill Your Conversion Killers with The Dexter Method™” If you are one of the lucky 10 people who got a free physical copy of the CRO must-read, congratulations! But if you did...
Optimization
Let’s start out by asking you a question. Say you are in an exciting new relationship. What kind of partner would you prefer. Someone who is taciturn and offers no information about herself? Or someone who makes you feel welcome in their space and lets you take a peek...
Optimization
What is a Hypothesis? A proposed solution to a problem, whose validity requires evaluation. Why is a Hypothesis Critical to Your Optimization Program? The innate desire for improvement is what drives an optimization program, but testing just for the sake of testing is a setup for failure. An experiment...
Optimization
Unless you are an Ecommerce brand, chances are you do not take search bars that seriously. But you should and there are three important reasons for it. The Natural Urge to Search – Think about the last time you went to Youtube or Spotify. Did you navigate all of...