Optimization
The emergence of e-commerce is one of the main talking points today. People are opting internet shopping like never before, while online companies are witnessing their heydays. In fact, the e-commerce business model is proving to be so successful that the trend doesn’t seem to decline anytime soon. According...
Optimization
About one-third of all internet users use YouTube. Which makes YouTube an excellent social media marketing channel for any business to reach its target audience. Its availability in 80+ countries and its accessibility (in over 75 languages) account for a massive one billion hours of video consumption every day....
Optimization
What is Conversion Rate Optimization (CRO)? Let’s start with a definition: Conversion Rate Optimization or CRO is the use of analytics and user feedback to improve the percentage (i.e the conversion rate) of website visitors who take a desired action or, in other words, who convert. But what is...
Optimization
There are two key questions growth marketers and optimizers ask over and over again. What.Why. The former is generally answered by analytics suites like Google Analytics which tell you exactly what visitors are doing on the site, where they are dropping off and in what numbers. Why – that’s...
Optimization
The Convert support team gets lots of questions about Google Analytics – all year round. But the month of October saw an upsurge in the volume of queries. Since we learn as we resolve, this month our support wisdom is a comprehensive compilation of the most asked Qs that...
Optimization
Email is not dead. With the ROI per dollar spent rising almost every year, it is still the best way to keep in touch with prospects and gradually guide them to conversions. Speaking of conversions, Convert Experiences allows you to test variants of your website pages, forms, content (–and...
