Optimization
The topic of Conversion Rate Optimization is usually focused on performance data and design. Rarely does an agency invest more resources in the technology as they do in design and marketing, as landing pages and forms utilize web technologies that are very mature today. There isn’t much that can...
Optimization
Editors Note: Best practices change—so does this blog. This article was originally published March 7, 2017. It’s been updated for accuracy and usefulness February 8, 2018. So it’s 2018. Last year, in the US alone, 156 billion dollars was spent in mobile ecommerce. And that number is projected only...
Optimization
CRO Movies Starring HotJar & Convert So sure: it’s not the new Avengers. And we won’t pretend it’s QUITE as entertaining. But…HotJar “movies” are (potentially) more important. Why? Because with this nifty tool you get to see first hand how visitors interact with your website, why they abandon carts,...
Optimization
Not too much time has passed since AI-based sentiment analysis entered the CRO stage. However, not everybody heard the news. In fact, only 21% of companies have plugged their businesses into AI, according to a McKinsey report. Any innovation comes with tons of opportunities. There’s a lot of empty...
Optimization
Did you know that only 2% of traffic converts after the first visit? Marketers spend a staggering amount of time dissecting the customer journey in order to better align their online offerings to buyer intent. Let’s face it — whether your brand is focused on dominating organic search via...
Optimization
Conversion-Centered Design (CCD) aims to convert site visitors to customers by focusing on user experience (UX). The connection between CRO and UX was not always clearly established. It was previously thought that CRO and UX were competing goals that could not be reconciled. This idea no longer applies because...