Optimization
The purpose of conversion rate optimization (CRO) is to convince web users to behave in a certain way upon visiting a website, opening an email, or reading a blog post. The desired behavior is one that would transform the user into a paying customer, a brand advocate, or a...
Optimization
With the Covid-19 pandemic raging, entire industries have struggled to adapt to a fast changing landscape. Unlike Ecommerce that is experiencing a boom, many industries are feeling the pinch. Hotels, airlines, restaurants and several other businesses are experiencing the crunch as consumers stay home to honor lockdown measures. As...
Optimization
Type I and type II errors happen when you erroneously spot winners in your experiments or fail to spot them. With both errors, you end up going with what appears to work or not. And not with the real results. Misinterpreting test results doesn’t just result in misguided optimization...
Optimization
A test by test optimization program is not going to cut it if you want to achieve continuous growth. In 2019, CXL reported that 38.3% of optimizers have an undocumented or unstructured process while 17.1% have no process whatsoever. Proper optimization that drives sustainable growth is a process that...
Optimization
Why We Need White Hat Consent Rate Optimization and to Fight Dark Patterns Have you ever got tricked into agreeing to sneaky clauses in online legal agreements just because you don’t read the small print on the internet? Me too. I feel pressured into clicking buttons like “Accept all”...
Optimization
Need a new web analytics tool? Here are 17 of the best tools you should consider adding to your conversion optimization tech stack.