Optimization
The Covid-19 pandemic has changed how customers buy products. Stay-at-home orders put in place to stop the spread of the coronavirus proved to be a boon for ecommerce stores. Online grocers like Instacart and Farmstead saw orders increase by 10% and 30% in one week in March. With countries...
Optimization
With visitors flocking to your website during this pandemic, there has never been a better time to ramp up A/B testing and website optimization. It’s an opportunity for your company to optimize and improve access to information as well as reduce friction along the multiple touch points in your...
Optimization
We all know that conversion rate optimization (CRO) is important. But the truth is — businesses rarely invest enough time and money into it. In fact, over 68% of small businesses don’t have a documented CRO strategy. So I’ve been thinking a lot about the why. Why do people...
Optimization
Online user behavior has changed. Consumer behavior is in a state of flux as people adapt to a world remarkably different from the one they are accustomed to. In March, Google reported that searchers’ immediate needs were accessing government instructions and shop closure information, food, short-term jobs and financial...
Optimization
Just gonna go straight for the elephant in the room: COVID-19. It’s had a wildly transformative effect on our current daily lives. Our carefully crafted business plans have been thrown out the window. If you’re in exercise equipment, toiletries, dog food, or bread makers, maybe you’re overwhelmed trying to...
Optimization
Over the past few years, marketers have started to adopt far more data-driven tools and methodologies than ever before. They’ve done so because the sheer amount of data available about their customers (and potential customers) is now sufficient to draw conclusions about what types of digital marketing efforts work...