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Not every A/B testing platform with analytics integration is created equal. Some tools only push impressions to GA4, while others sync audiences, revenue, and custom dimensions so your test results flow into the analytics stack you already trust. In this article, you’ll see the top A/B testing tools with...
I hope we are all past the “GA4 isn’t useful” language. I try not to judge others. But when something like that is said, it’s hard not to. 🙊 Not because I’m a big GA4 fanboy (I’m not). It’s because the tool is fairly irrelevant – what matters is...
Frequentist and Bayesian are the two main approaches A/B testing tools use to crunch results. One uses a fixed, pre-determined sample size and p-values. The other gives probabilities like “there’s an 85% chance this version is better.” Which should you trust? It depends on your traffic, test design, and...
Synopsis: There are 3 major conversion rate optimization (CRO) agency pricing models: Within the monthly subscription retainer model, the usual CRO agency pricing per month is: $2,000 $16,000 $30,000 Low Average Premium Within the hourly project model, the usual costs for the services of a CRO agency are: $200...
Hard truth: Outsourcing your A/B testing does not guarantee growth. We wish it were that simple. Even with world-class experts, the wrong expectations mixed with the wrong directions often lead to fruitless collaborations. On the flip side, there’s a smarter and much more productive way to collaborate with your...
A/B Testing is an experiment that compares two or more versions of a specific marketing asset to determine the best performer.
