Uwemedimo Usa is a certified content marketer and conversion copywriter. He helps B2B SaaS companies engage, delight, and convert ice-cold web traffic to loyal paying customers. Besides studying and writing about conversion rate optimization, he finds thrill in bingeing amateur documentaries to understand the world even better. Connect with him on LinkedIn and Twitter.
You’re not just optimizing for Google anymore. Large language models like ChatGPT, Claude, and Gemini are the new gatekeepers of online discovery. These AI-powered search engines often surface answers and shape buyer journeys within their interfaces, but they also direct traffic to websites they deem authoritative. The numbers are...
Like most products, VWO isn’t for everyone. Maybe you’ve found that VWO isn’t the right fit due to its complex pricing model, cost, or unmet experimentation needs. Maybe you’re concerned about the CRO tool’s future after the January 2025 buyout of parent company Wingify by private equity firm Everstone...
Sharp, conclusive results you can trust, or diluted results that take too long to reach statistical significance? That’s the two-sided coin of thinking consciously about targeting and triggering in A/B testing vs not doing that. Targeting defines who is included in the experiment, and triggering decides when the variation...
Ever had a hidden bug ruin your entire experiment? Imagine a backend disconnect causing data to go out of sync or a front-end flicker revealing the control version before the page loads. These seemingly minor issues can completely perforate the integrity of your test results and wipe out weeks...
As the year ends, holiday shopping is going to take eCommerce by storm. This is when many brands will record peak sales this year but some, sadly, won’t. And the defining difference here is preparation. Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year sales are notorious for pulling...
Shopify’s infrastructure updates, particularly to its checkout systems, have prompted these improvements. In early 2023, Shopify announced it was deprecating checkout.liquid in favor of Checkout Extensibility, a sandboxed, controlled approach that protects sensitive data, is faster, and ensures checkout customizations don’t break during platform upgrades. While these changes mean...
