The Complete Guide to Shopify Conversion Rates in 2022 (+ Expert Backed Tips & Examples)14th Mar 2022 –
Let’s be honest: Your ROAS post iOS 14 is plummeting. You’re worried about the growing competition that mushroomed about the pandemic. Or, your new Shopify store you quit your job for isn’t ringing in the sales you expected.
It’s natural to shift your focus to your Shopify conversion rates (CVR). After all, it’s one of the few things that you can control.
Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. So we dug into our own research and reached out to the experts to bring you the full scoop—what conversion rate is, how do you boost yours and which are the best apps to help you elevate your efforts.
But before we dive into that, here’s are two hard truths:
- What worked for them isn’t going to work for you. That’s the very nature of CRO. Test everything!
- CRO means nothing without accounting for customer experience optimization. You’ll see why 🙂
- What is Conversion Rate?
- How is Conversion Rate Calculated on Shopify?
- The Formula for Shopify Conversion Rates
- Why is Your Shopify Conversion Rate Low?
- How Can You Increase Your Shopify Conversion Rate?
- How Should CRO Agencies Think About Optimizing Shopify Conversion Rates?
- Improve Shopify Conversion Rates With Product/Brand Messaging
- Improve Shopify Conversion Rates on Product/Category Pages
- Improve Shopify Conversion Rates for Carts/Check-Out
- Improve Shopify Conversion Rates by Improving Site Speed
- Top Shopify CRO Apps in 2022
- Get into the Spirit of CRO to Boost Your Shopify Conversion Rates
What is Conversion Rate?
Technically, the conversion rate can be used to refer to any desired action you want visitors on your site to take—click a button, make a purchase, sign up for your newsletter—but in this context, we’ll focus on the visitor to customer conversion.
Conversion rate is the number of unique visits with goal conversions divided by the total number of visits to the site. For instance, if your Shopify store receives 2000 visitors a month and you make 400 sales, your conversion rate is 400/2000 or 20%.
How is Conversion Rate Calculated on Shopify?
You can calculate the conversion rate on Shopify manually or rely on Shopify’s reports.
Marketing Reports: Use these reports to learn about your conversions. When an online store visitor becomes a paying customer, Shopify clocks it as a conversion.
If you need additional information about a single order, analyze Shopify’s conversion summary. It includes an overview of customer behavior prior to placing the order and intricate details of their visits and site activity.
- Conversion by first interaction report – See the number of orders attributed to visitors’ first interactions and the source of those interactions. You can also analyze the AOV (average order value) to understand which referrals are working in your favor.
- Conversion by last interaction report – Similar to the first interaction report except all the data is geared towards the last interaction.
Behavior Reports: Leverage these reports to understand your customer. We’ll dive into all the insights provided but for now let’s take a look at the X most important reports:
- Online store conversion over time – As the name suggests, you get access to the conversions over a span of time via the following metrics on your Shopify dashboard.
- Product recommendation conversions over time – If you use product recommendations on your product pages, use this report to unpack just how effectively those recommendations are turning into sales.
P.S. You can also set up Google and Facebook Ads conversion tracking for your Shopify store.
The Formula for Shopify Conversion Rates
Whether you want to calculate the conversion rate or leave it to Shopify, the formula for Shopify conversion rates remain the same:
Conversion Rate = (Total number of conversions/number of visitors) x100
Note: You might notice discrepancies in your internal analysis/third-party reports and Shopify’s reports. This boils down to how Shopify and third parties attribute interactions and sales and also due to a delay in data syncing
What is a Good Conversion Rate for Shopify Stores
It’s well known that a good conversion rate for Shopify stores depends on the industry. And it makes sense to want to see how you stack up against your competitors.
Unbounce’s 2021 Conversion Benchmark Report used AI to analyze 44,000 landing pages and 33 million+ conversions and found the conversion rate varies from 2.4% to 9.8%.
[FREE] Helpful Tool: Use Shopify’s e-commerce conversion rate calculator to calculate the average conversion rate for your industry and get helpful tips to improve your conversion rates.
Littledata, an e-commerce data platform, surveyed 3,350 Shopify stores in Feb 2022 and found that the average conversion rate for Shopify is 1.5%.
That is why Shopify recommends new store owners aim for a 1-2% conversion rate.
Or if you’ve been around the block, you might hear that a good conversion rate hovers between 2-5%. Littledata also found that anything above 4.8% would put you in the top 10% of Shopify stores.
But is that the best way to analyze your conversion optimization efforts?
The right answer to “What is a good conversion rate?” is that it varies because there are numerous factors that affect the conversion rate. So comparing it to your industry or the average benchmark may be unhelpful.
Rishi Rawat, Founder & CEO of Frictionless Commerce, suggests comparing conversion rates to your previous conversion rates instead.
“If you’re getting traffic organically, your conversion rate is going to be lower than if you were getting traffic through paid advertising because there’s a higher likelihood of the buyer buying,” shares Rawat.
Pro Tip: Drive high-quality organic traffic for keywords with high CPC through intelligent search strategies.
“Companies I used to work with would typically look at a 2% conversion rate as success. For some paid campaigns, they were excited to obtain a 5-10% conversion rate. But when we had success with an organic campaign, we sometimes saw the conversion rates go to 20-30% for particular pages and products.” – Brett Farmiloe, CEO of Terkel
Think about it. If you’re selling subscriptions, your conversion rates are going to be lower than an e-commerce business that’s not. Or if your business model is to use a product as a loss leader which doesn’t get you sales but helps you build a relationship that will turn into future sales, your conversions aren’t going to have you jumping for joy.
The obsession with conversion rates is understandable. As Joel Reichert, a 4x e-commerce owner, points out, “So much of your profitability, ROAS, etc. is going to be driven by your conversion rate.”
But take your Shopify conversion rate and pit it against Amazon and you’ll see Amazon always comes out on top.
From Reichert’s experience, Amazon converts at least 3x or higher because customers already have their payment information loaded. But selling on Amazon also eats into your profit margin so higher conversion rates don’t necessarily mean more revenue.
Recap: When looking at your conversion rate, keep all the factors in mind and assess your CRO (conversion rate optimization) efforts based on your previous CVR.
What’s the Benchmark for Shopify Checkout Conversion Rates?
To understand whether your checkout conversion rates fall within the realm of normal, you have to look at the average cart abandonment rates.
According to Baymard Institute, the global average cart abandonment rate is 69.8% based on 46 different studies. Users abandon carts for several reasons—hidden costs, account registration, complicated checkout, or technical errors.
If your cart abandonment rate is above 70%, watch visitor replays and conduct a site audit to see what problems potential shoppers are facing and use Shopify’s Abandoned checkout recovery to send emails to increase sales.
Note: If you are a Shopify Plus user, you can build a customizable checkout experience that aligns with your branding.
Why is Your Shopify Conversion Rate Low?
The “more traffic = more revenue” formula is flawed.
Our research has shown that Shopify store owners can use this to scale to 6 or even 7 figures but beyond that, the law of diminishing marginal returns kicks in.
The law of diminishing marginal returns is a theory in economics that states that after reaching an optimal level of capacity, an additional factor of production results in decreased per unit returns.
In the context of e-commerce, this implies that trying to focus on CRO without paying heed to conversion experience optimization is a losing battle.
2 more reasons why more traffic doesn’t mean more revenue
- The quality of your traffic isn’t uniform. While you might get a few visitors that are your intended audience, you will likely also receive traffic that doesn’t convert at all.
- In the post iOS 14 world, targeting is increasingly difficult so traffic from paid ads isn’t going to convert at the same rate.
Boosting your Shopify conversion rate comes down to a three step process.
First, “fix broken shit.”
Your website has a ton of hidden opportunities that are costing you sales. This technique of FBSFO (Fix Broken Shit First) was introduced by CRO and business optimization experts – Craig Sullivan, Arnout Hellemans, and Tim Stewart – and has far more impact than guessing what you need to improve.
These aren’t your typical broken links or 404s but more on the user experience front—underlined text that look like links but aren’t, broken layouts on older smartphones or annoying pop-ups that cover the entire screen on mobile.
Next, craft marketing strategies to account for unit economics. Adam Kitchen, CEO of Magnet Monster, advocates understanding the unit economics to increase the profitability instead of chasing “tactics” to improve conversions.
Finally, invest in exploratory A/B testing to place the necessary emphasis on retention and community.
Acquisition is far more expensive than retention and as the pandemic showed us, retention was the only reason businesses managed to stay afloat. And with retention, you’re also paying attention to building a community. Your most loyal group of customers also become your beta testers helping you improve your product and your most vocal critics leading to hypotheses worthy of testing.
Disclaimer: We’ve already pointed out comparing your CVR to the average conversion rate is a faulty way of measuring the effectiveness of your CRO strategy.
Above all, you should be laser-focused on your customers and the ones that got away.
- Are people bouncing off your site in <2 minutes?
Data from CXL suggests that the average e-commerce bounce rates are between 20-45% so if yours is higher, look at heatmaps, session recordings and conduct on-site surveys.
- Are users dropping off in your funnel?
Analytics will tell you where users drop off but not why. Conduct a funnel analysis to identify problem areas, come up with a hypothesis and A/B test new flows to prove it.
- Is there any unnecessary friction in the buyer journey?
Lack of product details, account sign-up during checkout, and redundant information on your store can make it hard for buyers to make a purchase.
- Are you helping customers validate their purchase or making it easy to abandon carts?
Users look for external validation when they get to the checkout page. Based on your online presence—reviews, product comparison, user generated content—some will never return. Make sure you have more than enough social proof to mitigate any possible concerns.
- Are you catering to those that are not in buying mode?
95% of your prospects aren’t ready to buy. You need to build a relationship with these window shoppers by getting them to subscribe to your blog or sending them educational content via email. When they are in the market to buy, your brand is going to be top of mind.
Note: If you’re using Google Analytics to monitor your conversion rates, here are a couple of things to keep in mind:
- A session ≠ a visitor.
Sessions can end after 30 minutes of inactivity, on a new day, when the campaign source changes or if the visitors enter a subdomain. GA is going to count the same visitor multiple times.
- A low bounce rate is not indicative of page quality.
Your landing page may have a low bounce rate but result in low conversions. On the other hand, a user may want to look up some trivial information and bounce quickly. But that is a good thing because your store page provided them with the necessary information instantly.
How Can You Increase Your Shopify Conversion Rate?
Whether you’re a first-time Shopify store owner or a veteran, you can follow this simple process to increase your conversion rates.
Use the scientific method coupled with quantitative and qualitative data to identify problem areas. Come up with a hypothesis and then test it.
These strategies and tips can act as your guiding principle but following them blindly is a recipe for disaster.
How Should Store Owners Think About Improving Shopify Conversion Rates?
Now that we’ve established that more traffic doesn’t translate into more revenue, shift your focus away from increasing traffic to what can actually drive results for you.
Understand shopper intent
You know who your customer is.
But what about your almost customer? The ones browsing your site but not taking any action?
Those “not now but later” customers are a hidden goldmine of revenue. Understand why people buy and what their objections are to build a relationship with the ones that aren’t ready yet.
Invest in good direct response copywriting
You may not be able to target people with the same precision as before but you can still use clear copy to attract the right customers.
Try mirroring the user’s objective, include numbers, and emotional triggers to invoke FOMO through your copy. Take this Carvana ad for example –
Value zero party data
By the end of 2023, Google is going to phase out third-party cookies. You’ll lose access to robust data that helps you pinpoint the right audience.
So it’s vital you start collecting zero-party data aka data collected directly from prospects. Start nurturing relationships with your customers now so you’re unaffected when third-party cookies are culled.
Value trustworthy data to make decisions
You’re probably drowning in data points. But all data is not equal. Focus on your main KPIs across your growth levers—acquisition and retention.
Not doing this leads to chasing runaway metrics that now have you tracking short-term revenue goals, false alarms that make you distrust the data, and unsustainable growth.
You may be using paid social to rake in sales but the real purpose of social isn’t to become a revenue-centric channel—it’s brand building.
PPC ads may get you immediate results but know what converts even better than cold ads? Product ads shown to aware and warm audiences.
Pull the CRO lever to get more out of your marketing
CRO doesn’t work in isolation but rather in tandem with your other marketing tactics.
Oversights like lack of message coupling, broken faceted navigation, and incorrect email links sink thousands of dollars. With CRO, you can easily plug the leaky bucket.
How Should CRO Agencies Think About Optimizing Shopify Conversion Rates?
Testing is complex. That is why e-commerce owners often hire CRO agencies. But they’re not looking for someone that does things by the book.
Here’s how your CRO agency can go above and beyond and deliver real results –
Be consistently passionate
Jeremy Epperson, Chief Growth Officer at ConversionAdvocates, posits that the absolute necessary trait for someone in CRO is passion.
You “fail” 70-90% of the time. The pressure on results especially when launching CRO is very high. Understanding your market and customers is challenging with no right answers. Research takes time, energy, focus, and brainpower. The timelines are rapid. Data analysis, insights, and making recommendations that stick is a superpower. Being passionate drives you past the obstacles.
Show traction in the first 60-90 days, then push for ambitious tests
If your clients have been burned by “experts” and agencies that promised results with not much to show, you have to secure buy-in first. Show them you know what you’re doing by driving results in the first 60-90 days.
Then you can pitch for funds to execute far more ambitious tests that experiment with messaging and offers.
Focus on learning, not experimentation
Experimentation is a core part of CRO but it fails to achieve its potential. Jonny Longden, Conversion Director at Journey Further, says the reason for that is that we fail to connect experimentation to business strategy and vision.
It focuses on the method and not the outcome. Improving a metric like conversion rate is a commercial metric but it is not a business strategy. Optimising a metric only teaches you how to optimise it some more, it doesn’t teach you how to run a business.
Keep the vision in mind and then focus on learning to understand how you can advance.
Watch out for perverse incentives & warn the CEO about its dangers
Craig Sullivan, Optimiser in Chief at Optimal Visit, believes that many experimentation ‘north star’ metrics create perverse incentives and behaviors.
For instance, if the goal is to create additional revenue, you may be tempted to run less risky tests, choose short term revenue over long term growth, and chase metrics that don’t result in sustainable growth.
If you’re not the first agency your client hired, it’s likely they have unrealistic expectations.
Educate the CEO about the dangers of choosing to chase metrics over sustainable growth. CRO isn’t just about growing revenue; it’s about boosting revenue over a long term period.
Obsess over customer research
Analytics can tell you what people buy but not why. This isn’t to dismiss quantitative data which is useful but understanding “why” helps you uncover real revelations.
Ask for access to your client’s customers and conduct customer interviews. These conversations will help you gain a holistic view of who they are, pain points, friction in the purchase funnel and their real motivations. (Psst…You might fare better if you offer customers an incentive.)
If that isn’t possible, review mining is always an option. Take each review and put it in different buckets categorized by themes like pain points, product features, and benefits.
Analyzing this information helps you elevate unstructured qualitative data to structured data that helps you derive actionable insights.
Follow industry veterans
Industry veterans that have been there done that regularly share their experience running 1000s of tests.
For instance, Craig Sullivan helped Shopify CRO folks crack holiday season sales with this 4-part post.
Other experts on LinkedIn you may want to hit the follow button for –
● Juliana J. – Zona
● Rishi Rawat
● Jonny Longden
● Raphael Paulin-Daigle
● Rich Page
P.S. Check out the Top Conversion Rate Optimization Experts to Follow in 2022
Improve Shopify Conversion Rates With Product/Brand Messaging
Your product or brand story is akin to your elevator pitch. It basically answers the fundamental question customers have: Why should I buy from you and not your competition.
A product story is engineered to connect with shoppers and make them want your product. It helps to educate and convert new visitors.
Ryan Peck, a CRO consultant, shares just how important it is to have a clear brand message.
I was helping an e-commerce coffee company where they sold high end coffee but had a Disney story tie in. They were focusing their initial traffic on just about everybody (because most people drink coffee right), but then as soon as we shifted the traffic to Disney fanatics, the conversions went up dramatically without having to change hardly anything at all to the conversion funnel.
Craft a clear, structured pitch
Your sales pitch should ideally have a three-part structure:
- Welcome your prospect, build a relationship and help them self-qualify
- Share your USPs and differentiated offering to handle objections
- Get rid of inertia and nudge the shopper to take immediate action
Now you may structure your pitch like this but you can’t expect buyers to read it the way you intended. Monitor page interactions and repeat crucial information in places that they are clicking on.
“Choreographed Experiences can massively improve your conversion rates,” shares Rawat from Frictionless Commerce.
Infuse your product page with your product story
Buyers fall under two categories—skimmers and diggers.
Most buyers are skimmers and easy to cater to. Make it easy for them to digest all the information they need while they’re scrolling.
The other kind aka diggers are harder to please. They’re looking for persuasive content that quells pre-purchase doubts. You need to hook them and get them to keep reading so they’re convinced.
Improve Shopify Conversion Rates on Product/Category Pages
Show some love to your product and category pages. If you took the one-and-done approach while setting up your store, it’s time to revisit your strategy and optimize product pages.
Write impressive product descriptions
Write how you talk ❌
Write how your customers talk ✅
Mine your customer reviews for insights and bucket them into different attributes. Use that to build a compelling narrative and help first-time visitors instantly see value in your product.
Use GIFs and images with descriptive text
Philip Pages, Founder of PostPurchaseSurvey and the owner of a mid-7 figure e-commerce brand found that adding GIFs and images with supportive descriptive text resulted in a 31% increase in conversion rate.
By explicitly walking through every feature of the product, we’re able to answer most questions customers have which makes them more confident in placing an order.
Mintminds had a similar realization when trying to help their client, lampenlicht.nl, a Dutch retailer. Users wanted more information about the lamps they were interested in so Mintminds used Convert to pair product attributes with images.
This resulted in a 13% increase in the add-to-cart metric.
For e-commerce with many listings, faceted navigation on category pages is a no-brainer. It helps users by filtering listings on category pages based on attributes.
Note: When using faceted navigation, you may run into issues like index bloat, duplicate content, and crawling.
Here’s how you can solve them:
- Use the canonical tag
- Use robots.txt effectively
- Remove internal links to faceted URLs
- Use the noindex tag
- Use the URL parameters report in Search Console
Enable better search on the homepage
Nothing is quite as frustrating as typing in product names and coming up empty.
Even if you have the absolute best category page, your visitors are still going to want to use the search bar. But unlike their search on Amazon or Google, their results might get 0 hits on your e-commerce site.
- Have the search box front and center
- Allow for errors and autocorrect
- Make sure your search engine understands synonyms
- Show your best-sellers if you don’t carry the exact product
- Use the analytics to refine your search parameters
- Keep mobile search in mind
- Use machine learning to deliver personalized results
Jeff Moriarty, Marketing Manager at Moriarty’s Gem Art, made the internal search bar visible on mobile devices and noticed an immediate boost in conversion.
Most websites have the internal search bar hidden in the navigation dropdown. We noticed that when people used our website’s internal search bar on their mobile device, the conversion rate was 5x that of those who didn’t. We immediately moved it to being visible at the top of the mobile website 100% of the time, and saw our average conversion rate on mobile devices almost double.
Use a benefit-driven headline
BestSelf Co., a productivity tools seller noticed that users abandoned its flagship product page too soon and engaged SplitBase to help fix it.
Based on the high bounce rate, behavioral analysis, and results of the user surveys, SplitBase hypothesized that the first fold could use a headline that was benefit-heavy and nullified trust concerns.
Using Convert Experiences, SplitBase created two variants and pitted them against the original. The result? The benefit-driven headline drove a 27% increase in conversion.
Run exit polls to build a hypothesis
A popular grooming store wanted to improve its sales and revenue per visitor for one of its key products that had rich descriptive copy that failed to translate into sales.
With the help of Conversion Fanatics, they ran an exit poll and found that users that didn’t convert found it difficult to choose the right product variant. Armed with this information and Convert Experiences, Conversion Fanatics designed a 3-way split test and ran this experiment.
Both variants beat the control by a long shot and they were able to up the revenue per user by 53%.
Improve Shopify Conversion Rates for Carts/Check-Out
When you’re almost at the finishing line, a lousy checkout experience can lead to users abandoning their carts possibly never to return.
Use a dynamic shopping cart
Even interested shoppers can have their attention wane. Make it abundantly clear to visitors when an item has been added to their shopping cart. Every time an item is added, show a pop-up of the cart with the item in it or be more obvious like so:
Or use a cart slider across the funnel like OnTrack Digital+ did resulting in a 12% increase in the revenue per visitor metric for Conscious Items.
With Convert Experiences we increased the conversion rate, revenue per user, and the number of average products per user, while creating a simpler and quicker buying experience for users.Andra Baragan, Ontrack Digital+
Make the “Add to cart” immediately visible
On an earlier version of the Pants and Socks website, users had to scroll down a little to see the “add to cart” button. Richard Clews, Founder of Pants and Socks, consulted a CRO expert that recommended placing the button higher up on the page.
We did – and cart adds increased by 42%. This gave our ecommerce store a big boost. We’re going to do the same with the mobile version soon.
Make sure the CTAs are above the fold on mobile
Tom Austin, CRO specialist at Impression, found that one of their client’s mobile sites had the “Add to Basket” button below the average fold.
We pulled together a quick and easy test to bring the CTA (call to action) button up below the product image and above the average fold, meaning it was in view for all customers landing on the product page. This resulted in a massive 9% uplift in users clicking “Add to basket” and a 9% increase in users converting against the control. Generating roughly £70,000 a month in incremental revenue.
Offer live chat to convert users on the fence
Stephen Light, CMO and Co-founder of Nolah Mattress, an e-commerce brand that uses Shopify as its sales platform shared how implementing a live chat was the best decision. For higher ticket or daily use items, the purchase risk is higher.
Although the site had a thorough FAQ page, guides and comparisons, many site visitors had immediate queries that went answered,
A live chat function was a simple implementation for our Shopify storefront and allowed us to strengthen our customers’ experience by offering real-time answers to important questions. Once we were able to immediately help consumers with product decisions, we saw about a 21% increase in sales, which was staggering, but makes perfect sense – when you help potential buyers in the exact moment they need it, you’re building a relationship that means they’re much more likely to convert. A more customer-centric website is foundational to conversion rate optimization.
Remove unnecessary friction from the checkout process
Users can abandon carts at the slightest inconvenience.
Didn’t show them the delivery fees upfront? Abandoned.
Didn’t share the shipping information? Sayonara.
Ask them to sign up for an account? Bye bye!
Once you learn why visitors abandon carts, test your hypothesis with A/B testing and eliminate unnecessary friction like Surefoot did for Smith Optics, an online retailer.
Surefoot redesigned the mobile cart experience and used a lean tech stack (Google Analytics, Hotjar, and Convert Experiences) to test their hypothesis.
The test resulted in an 8% lift in visits to checkout at 95% statistical significance, 3.4% lift in transactions and an increase of $1.39 in RPV – not a bad win!
Bring visitors back to the store
Purchase funnels aren’t linear in real life. Your potential customer that landed on your page and added items to cart is interested but also easily distracted.
Bring them back either through remarketing, sending them an email to remind them of their abandoned items, or stay on top of their mind with your newsletter and social media posts.
Brian Lim, Founder and CEO of iHeartRaves & INTO THE AM, shared how they bring back users:
We launched “Desktop Flashing Tab Notifications” for both of our sites. When users navigate away from the tab on desktop, the Page Title flashes to draw users back to the site after a few seconds. We also use segmentation for users that have browsed versus users with items in the cart. For those that see the campaign, we are seeing a 67% increase in conversions & a 153% increase in pages per session.
Improve Shopify Conversion Rates by Improving Site Speed
Your site speed has a huge impact on your conversion rate.
- The first 5 seconds of the page load have the highest impact on your CVR. (Portent, 2019)
- Each additional second it takes to load can drop your conversion rate by 4.42%. (Portent, 2019)
- Almost 70% of consumers report that their willingness to buy is impeded by page load times. (Unbounce, 2019)
And let’s not forget the impact slow loading pages have on SEO!
Helpful Tool: Assess how you stack up against industry competitors with Shopify’s Online store speed report.
Psst… Take these scores with a grain of salt. There are plenty of sites that don’t score well but still manage to convert users just fine.
Serve images in next gen format
Run your page through Google’s PageSpeed Insights and one of the most common recommendations you’ll see is to serve your images in next gen format.
AVIF and WebP have better compression and quality characters over JPEG and PNG. Encode your images in these formats and they’ll load faster and consume less cellular data.
Don’t forget about mobile
E-commerce shoppers are overwhelmingly turning to their smartphones to shop. According to Statista, smartphone shopping or m-commerce will account for 10% of all US retail sales.
Cull the fancy videos and high res images
If your site’s speed is still down in the dumps, you may have to get rid of the resource heavy videos and numerous high resolution images and only keep what truly serves you.
You can run A/B tests to pit your original version against a bare-bones version to see if your conversion rates improve or decline.
Consider headless commerce
Headless commerce allows you to decouple your front-end from your back-end allowing you to have a fast site without sacrificing your brand’s aesthetic.
This long-term solution can vastly improve your store speed, boost conversions, and interactivity.
Before jumping in, ask yourself:
- Have you exhausted all other optimization options?
- Are you prepared for the long-term maintenance costs?
- Can your in-house team or CRO agency support your pivot?
Top Shopify CRO Apps in 2022
No matter which growth lever you want to pull, there is a Shopify app for that. We vetted some of the most popular CRO apps to help you make an informed decision –
Best Shopify SEO apps
Even if SEO is not part of your main growth strategy, basic optimization can help you pull ahead of your competition.
- SEO Booster
Average user rating: 4.8/5 from 2,262 reviews
- Booster SEO & Image Optimizer
Average user rating: 4.6/5 from 2,069 reviews
Best Shopify Speed Optimization Apps
Although Shopify makes it incredibly easy to set up a store, a drawback of having multiple plugins and apps is that it inevitably slows down your store. Use one of these apps to mitigate that issue:
Average user rating: 4.8/5 from 144 reviews
Pricing: Free trial-$39/month, Enterprise – $300+/month
Average user rating: 4.6/5 from 130 reviews
Pricing: Free trial-$19/month
- Speedster Page Speed Optimizer
Average user rating: 4.7/5 from 95 reviews
Best Shopify Analytics Apps
Data is the new oil. Get your hands on valuable data to start your CRO testing with these 3 apps:
Average user rating: 4.8/5 from 134 reviews
Pricing: Free trial-$199/month
Average user rating: 4.3/5 from 117 reviews
Pricing: Free trial-$299/month
- Report Toaster
Average user rating: 5/5 from 84 reviews
Best Shopify Referral Apps
Word of mouth marketing isn’t an outdated strategy. Increase your sales with these referrals apps:
- BLoop Referrals & Rewards
Average user rating: 4.9/5 from 35 reviews
Average user rating: 4.9/5 from 1,389 reviews
- Smile: Rewards & Loyalty
Average user rating: 4.8/5 from 4,251 reviews
- Referral Candy
Average user rating: 4.8/5 from 1,620 reviews
Pricing: Free Trial-$49/month
Best Shopify Cross-sell/Upsell Apps
Increase your revenue per customer and your AOV with these cross-selling and upselling apps:
- ReConvert Upsell & Cross Sell
Average user rating: 5/5 from 2,844 reviews
- Frequently Bought Together
Average user rating: 4.9/5 from 1,917 reviews
- Honeycomb Upsell & Cross Sell
Average user rating: 4.9/5 from 401 reviews
- UFE Cross Sell & Upsell Bundle
Average user rating: 4.8/5 from 653 reviews
Best Shopify A/B testing Apps
Possibly the most critical category of CRO apps, these A/B testing apps help you test your hypothesis and make changes that matter:
- Convert Experiences*
*Convert Experiences is not a native Shopify app, but we have a custom app that seamlessly integrates with your store in no time.
Average user rating: 9.4/10 on TrustRadius, 4.7/5 from 47 reviews on G2
Pricing: Free Trial-$699/month and $199 for every 100k visitors after that
- Google Optimize
Average user rating: 7.8/10 on TrustRadius, 4.2 stars from 34 reviews on G2
Pricing: Free. $150,000 for the enterprise version.
- Neat A/B Testing
Average user rating: 4.7/5 from 39 reviews
Pricing: Free Trial-$199/month
- Elevate Product A/B Testing
Average user rating: 5/5 from 14 reviews
Pricing: Free Trial-$299/month
Get into the Spirit of CRO to Boost Your Shopify Conversion Rates
There are no hacks to increase your Shopify conversion rates. Helpful tips, yes, but no sure shot way to crack the north star.
So when analyzing your efforts, measure them against your own store’s conversion rate. Not your competitors or your industry.
Because even if your target audience overlaps, your USP is a sum total of your brand + product + experience, which is near impossible to replicate.
The true spirit of CRO is to question everything and accept nothing till your tests confirm your hypothesis.