Top 21 Conversion Rate Optimization Experts to Follow on LinkedIn in 202227th May 2021 –
Psst…Want to know a secret?
Linkedin isn’t just for celebrating work anniversaries, cold pitches, and applying for jobs.
In the right industry, it’s actually a melting pot of advice and content.
I’ve learned so much about CRO in the last 3 months, just by following and interacting with experts in the industry, all for free, all on Linkedin, and you can do the same.
But who should you follow?
Well, good news! I’ve compiled a list of the top 21 conversion rate optimization experts who are consistently sharing good content, ideas, advice, and cat gifs.
Conversion Rate Optimization Experts Sharing Optimization Strategies
#1. Molly Stevens
As well as being a keynote speaker, Molly shares in-depth content about user research, strategy and how that ties into experimentation.
#2. Peep Laja
Peep is the Founder of CXL, which is quite possibly the premier blog on CRO. He’s the former CEO of Speero (formerly known as CXL agency) and current CEO of Wynter. He shares insights on testing and business building (when not training for pull-up competitions).
#3. Talia Wolf
Her team focuses on emotional analysis and customer-first data to help get more conversions. She shares in-depth guides, training, resources, and more.
#4. Alex Cleanthous
He shares advice on testing and ads (along with cat pics).
Conversion Rate Optimization Experts Sharing Examples & Case Studies
#5. Oli Gardner
(Did you see their latest guide using Machine Learning to analyze over 4,000 pages? It was fantastic.)
#6. Lukas Vermeer
You may have seen some of his keynote presentations on CRO or any podcast he’s been featured in.
The great thing about Lukas is that he’s a connector. His feed is full of fantastic content by experimenters that you might not have heard of before, dropping some seriously great content.
So not only do you get his insights, but you also get content from people that he recommends so you KNOW they’re good.
#7. Steven MacDonald
Technically, Steven is an ‘SEO’ guy, but he’s actually a growth marketer with an experimenter’s mindset.
He shares case studies, advice, and proven tips that you can use to gain more growth for your experiments and site.
#8. Joel Klettke
He’s written case studies and sales pages for huge SaaS companies and was responsible for the recent overhaul of Ahrefs site and landing pages, and Hubspot increasing their lead generation by 20%.
He shares content around case studies and copywriting but from a conversion-focused approach.
A lot of people can teach you how to test images, layouts, and colors. But Joel can show you how to research and write for your audience to get more lift.
#9. Deborah O’Malley
She shares case studies and gamified A/B tests for you to click through and learn from.
#10. Dennis van der Heijden
He started the company over 12 years ago now and continues to focus on its improvement and how it can best serve CRO testers.
He shares content by the Convert team, as well as case studies, guides, job openings, and ideas by some of the prominent minds in the field, along with reports on user privacy and how we can better deliver it. (User privacy is a passionate topic for us here at Convert!)
Conversion Rate Optimization Experts with Strong & Interesting Viewpoints
#11. Jakub Linowski
It’s a fantastic resource and swipe file for CROs looking to learn and see what the best in the industry are testing.
He shares in-depth guides and analysis of each test, as well as his insights and content from others that he thinks is worth your time.
According to Jakub, it’s okay to get inspired by A/B testing patterns if the result has been proven in multiple previous tests. This goes against the strong view in testing circles that getting inspiration from others would be a sin, but Jakub believes that leveraging proven methods enables learning.
What should you test? Jakub shared his best tips in our webinar.
#12. Justin Rondeau
Justin is not only smart but hilariously funny.
He was the Chief Evangelist at Which Test Won?, the former GM of Digital Marketer, Co-Founder of TruConversion and is currently the Head of Growth at Teamwork.
He shares content and podcasts around ads, attribution, team management, and more, with the occasional CRO or analytics nugget thrown in for good measure.
#13. David Mannheim
His focus is on optimization, personalization, and user experience. He shares content on this and many topics that I highly recommend you check out.
If you’re struggling with prioritization, listen to David. His advice is brilliant. He says that testing can be a methodology for decision-making but it should have “a swim-lane of prioritization.” It’s affected by all sorts of factors such as the purpose, traffic type, or how long these tests take place…
He also believes tying revenue to experimentation is tricky business. It’s not easy to accurately forecast revenue attribution because experiments are a snapshot in time.
#14. Brian Massey
Brian is a lab coat-wearing, video-creating, knowledge-dropping legend.
He’s the Managing Director of Conversion Sciences and has been in the CRO space for 13+ years now.
He shares content on A/B testing pretty much any element of your website.
Conversion Rate Optimization Experts Talking About Experimentation
CRO is not the same as Experimentation. Conversion Rate Optimization focuses on understanding the why behind visitor actions and leveraging the power of A/B testing and an experimentation mindset to improve the results.
A/B tests in particular require a structured process if one wants to get results that matter – something which some companies lack when it comes to CRO practices. Science is key to optimization decisions, not just testing an idea without a plan in place for data collection, analysis, hypothesis generation & validation.
The experts in this category are advocating for scientific rigor in testing as they believe that not running an A/B test within a disciplined data-driven framework is the most expensive way to make a wrong decision.
#15. Jonny Longden
Their focus is to build a culture of experimentation into your business. Because of this, he often shares co-written articles, webinars, one-on-one chats, and more, and gives unique insights into the context behind specific testing processes, so that you can make them applicable to any level of business.
Jonny shared how to unlock the power of experimentation to grow your low-traffic site in a recent episode of our webinar, as well as in this handy guide.
#16. Ben Labay
He shares insights and ideas around experimentation and its future, along with video recordings and live one-on-one interviews/chats with companies and other testers.
#17. Alex Birkett
He shares content on A/B testing, content marketing, and much more.
#18. Georgi Georgiev
His Linkedin feed is a treasure trove of deep dives and insights.
#19. Chad Sanderson
He’s a writer, speaker, and expert when it comes to all things analysis and testing at scale. He also shares content around testing and engineering/product-focused experimentation.
#20. Matt Gershoff
He shares content on A/B testing and experimentation that’s definitely worth reading.
#21. Chris Goward
He shares a lot of thought leadership articles around CRO and experimentation.
In a previous episode of our webinar, Chris shared heaps of proven landing page optimization techniques for dramatic lead generation revenue lift.
To Do Now
So there you have it. The top 21 conversion rate optimization experts that I follow and who I recommend you follow also.
These people are some of the best in the biz and are consistently sharing truly eye-opening content.
Give them a follow and tell them that Convert sent you.