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Top 26 Conversion Rate Optimization Experts to Follow on LinkedIn in 2022

27th May 2021 – Top 22 Conversion Rate Optimization Experts to Follow on LinkedIn in 2022

Psst… Want to know a secret?

Linkedin isn’t just for celebrating work anniversaries, cold pitches, and applying for jobs.

In fact, if you know how to curate your feed, you can scroll (like you always do) and absorb experiences, advice, learning, “get hands dirty” processes, and VIP trade secrets from the best in your industry.

All for free. And in 15 minutes flat. Promise.

This is exactly what the Convert team did.

We had a new team… fresh eyes… and minds eager to go beyond the definition of Conversion Rate Optimization to truly understand the role this data-guided approach takes to robust decision-making.

Here’s how we chose who to feature:

  1. Should talk about at least one aspect of Conversion Rate Optimization. Preferably experimentation.
  2. Should do so consistently – at least once a week.
  3. Should not restrict themselves to sharing blog posts with links in the comments. We are looking for folks who treat LinkedIn as a platform for education.

Conversion Rate Optimization Experts Sharing Optimization Strategies

#1. Molly Stevens

Molly Stevens

Molly is the former UX Research Manager at Google, former Director of User Experience at Uber, and is now the new Director of User Experience at Booking.com.

As well as being a keynote speaker, Molly shares in-depth content about user research, strategy and how that ties into experimentation.

#2. Talia Wolf

Talia Wolf

Talia is the Founder and CEO of GetUplift. It’s a conversion rate optimization agency, blog, and training platform all in one.

Her team focuses on emotional analysis and customer-first data to help get more conversions. She shares in-depth guides, training, resources, and more.

Learn all about emotional triggers and making your funnel irresistible from Talia in this webinar hosted by Convert + GetUplift.

If you’re an e-commerce business, find out how to convert more customers using psychology.

#3. Alex Cleanthous

Alex Cleanthous

Alex is the Director of Strategy at Webprofits and the host of the Growth Manifesto podcast. A show all-out tech, business, and marketing, that features some seriously heavy hitter guests.

He shares advice on testing and ads (along with cat pics).

#4. Alex Birkett

Alex Birkett

Alex was the former Head of Growth at CXL and Hubspot and is now Senior Manager of Experimentation at Workato and the founder of Omniscient Digital.

He shares content on A/B testing, content marketing, and much more.

#5. Momoko Price

Momoko Price

Momoko Price. The ultimate in-product messaging expert, Momoko is the force driving CXL’s course on the subject. A self-professed purger of useless content, Momoko may not post very often, but her insights are always incisive, and they are always based on her personal experience working across industries and verticals.

#6. Eden Bidani

Eden Bidani

Eden Bidani. No compilation of conversion rate optimization specialists is complete without Eden. If you are the kind of person who enjoys learning through storytelling, and not just dry, pedantic case studies, your feed will welcome Eden with open arms.

She has a ton of valuable content strewn across the web. Including discussions at the Wynter Games.

But LinkedIn is where she demonstrates how you can get your point across with the help of analogies and through “slice of life” incidents revolving around the art of conversion copywriting.

#7. Juliana Jackson

Juliana Jackson

Juliana Jackson. The CLV Lady is adamant that she isn’t a conversion rate optimizer. But her wisdom on understanding post-purchase experience, retention (or the lack thereof), and unit economics WILL compel you to do more with the resources you have for your online store.

It is unintentional optimization – the best kind.

If you like strong, honest voices – Juliana is someone who has to be on your radar. You’ll feel you are learning from a friend.

#8. Krista Seiden

Krista Seiden

Krista Seiden. Analytics. Easy to buy a tool that collects all the random data you may ever need, in the universe of data sets. But it is very difficult to ensure that you are focused on the right items, using the right set-up. That is what transitions you from the forest to the trees.

Krista’s LinkedIn posts do lead back to blogs, but the step-by-step guides to get the most out of GA4, and the tips to tune out distractions surrounding data are worth the short hop, skip, and jump.

Conversion Rate Optimization Experts Sharing Examples & Case Studies

#9. Lukas Vermeer

Lukas Vermeer

Lukas is the former Director of Experimentation at Booking.com and the new Director of Experimentation at Vistaprint.

You may have seen some of his keynote presentations on CRO or any podcast he’s been featured in.

The great thing about Lukas is that he’s a connector. His feed is full of fantastic content by experimenters that you might not have heard of before, dropping some seriously great content.

So not only do you get his insights, but you also get content from people that he recommends so you KNOW they’re good.

#10. Joel Klettke

Joel Klettke

Joel is a conversion-focused copywriter at Business Casual Copywriting and the founder of Case Study Buddy.

He’s written case studies and sales pages for huge SaaS companies and was responsible for the recent overhaul of Ahrefs site and landing pages, and Hubspot increasing their lead generation by 20%.

He shares content around case studies and copywriting but from a conversion-focused approach.

A lot of people can teach you how to test images, layouts, and colors. But Joel can show you how to research and write for your audience to get more lift.

#11. Deborah O’Malley

Deborah O’Malley

Deborah is the CEO of Convert Experts and the Founder of GuessTheTest.com, your go-to resource for A/B testing case studies to inspire you in your experiments.

She shares case studies and gamified A/B tests for you to click through and learn from.

Deborah knows all about CRO for busy testers. Here are 10 optimization tips that work for all audiences.

And if you’re looking for tips on how to best learn from A/B tests from Deborah, check out this recent post on our blog.

#12. Dennis van der Heijden

Dennis van der Heijden

Dennis is the Founder and Head of Happiness here at Convert.com.

He started the company over 12 years ago now and continues to focus on its improvement and how it can best serve CRO testers.

He shares content by the Convert team, as well as case studies, guides, job openings, and ideas by some of the prominent minds in the field, along with reports on user privacy and how we can better deliver it. (User privacy is a passionate topic for us here at Convert!)

Conversion Rate Optimization Experts with Strong & Interesting Viewpoints

#13. Jakub Linowski

Jakub Linowski

Jakub is the Founder and Lead Designer at Linowski Interaction Design and the Chief Editor at GoodUI.

It’s a fantastic resource and swipe file for CROs looking to learn and see what the best in the industry are testing.

He shares in-depth guides and analysis of each test, as well as his insights and content from others that he thinks is worth your time.

According to Jakub, it’s okay to get inspired by A/B testing patterns if the result has been proven in multiple previous tests. This goes against the strong view in testing circles that getting inspiration from others would be a sin, but Jakub believes that leveraging proven methods enables learning.

What should you test? Jakub shared his best tips in our webinar.

#14. Justin Rondeau

Justin Rondeau

Justin is not only smart but hilariously funny.

He was the Chief Evangelist at Which Test Won?, the former GM of Digital Marketer, Co-Founder of TruConversion and is currently the Head of Growth at Teamwork.

He shares content and podcasts around ads, attribution, team management, and more, with the occasional CRO or analytics nugget thrown in for good measure.

#15. David Mannheim

David Mannheim

David is the Founder of User Conversion, the Global VP of BrainLabs, and he wrote the course on advanced conversion rate optimization for CIM, the Chartered Institute of Marketing.

His focus is on optimization, personalization, and user experience. He shares content on this and many topics that I highly recommend you check out.

If you’re struggling with prioritization, listen to David. His advice is brilliant. He says that testing can be a methodology for decision-making but it should have “a swim-lane of prioritization.” It’s affected by all sorts of factors such as the purpose, traffic type, or how long these tests take place…

He also believes tying revenue to experimentation is tricky business. It’s not easy to accurately forecast revenue attribution because experiments are a snapshot in time.

#16. Brian Massey

Brian Massey

Brian is a lab coat-wearing, video-creating, knowledge-dropping legend.

He’s the Managing Director of Conversion Sciences and has been in the CRO space for 13+ years now.

He shares content on A/B testing pretty much any element of your website.

Conversion Rate Optimization Experts Talking About Experimentation

CRO is not the same as Experimentation. Conversion Rate Optimization focuses on understanding the why behind visitor actions and leveraging the power of A/B testing and an experimentation mindset to improve the results.

A/B tests in particular require a structured process if one wants to get results that matter – something which some companies lack when it comes to CRO practices. Science is key to optimization decisions, not just testing an idea without a plan in place for data collection, analysis, hypothesis generation & validation.

The experts in this category are advocating for scientific rigor in testing as they believe that not running an A/B test within a disciplined data-driven framework is the most expensive way to make a wrong decision.

#17. Jonny Longden

Jonny Longden

Jonny is the former Head of Experimentation at Visa and Sky, before setting up his conversion rate optimization agency, Journey Further.

Their focus is to build a culture of experimentation into your business. Because of this, he often shares co-written articles, webinars, one-on-one chats, and more, and gives unique insights into the context behind specific testing processes, so that you can make them applicable to any level of business.

Jonny shared how to unlock the power of experimentation to grow your low-traffic site in a recent episode of our webinar, as well as in this handy guide.

#18. Ben Labay

Ben Labay

Ben is the Managing Director of Speero (CXL agency).

He shares insights and ideas around experimentation and its future, along with video recordings and live one-on-one interviews/chats with companies and other testers.

#19. Georgi Georgiev

Georgi Georgiev

Georgi writes the fantastically detailed Analytics Toolkit blog, breaking down in fine detail the actual math and context behind every element of CRO and A/B testing.

His Linkedin feed is a treasure trove of deep dives and insights.

#20. Chad Sanderson

Chad Sanderson

Chad is the Head of Product for the Data Platform team at Convoy.com.

He’s a writer, speaker, and expert when it comes to all things analysis and testing at scale. He also shares content around testing and engineering/product-focused experimentation.

#21. Matt Gershoff

Matt Gershoff

Matt is the former Associate Director at Wunderman (one of the biggest ad companies in the world) and is now the Co-Founder of Conductrics.

He shares content on A/B testing and experimentation that’s definitely worth reading.

#22. Chris Goward

Chris Goward

Chris is the Founder and CEO of the WiderFunnel agency and wrote the course on beginner CRO for Linkedin.

He shares a lot of thought leadership articles around CRO and experimentation.

In a previous episode of our webinar, Chris shared heaps of proven landing page optimization techniques for dramatic lead generation revenue lift.

#23. Abi Hough

Abi Hough

Abi Hough – Her specialty is finding crap that kills conversions. And her passion is usability and testing in that realm.

Usability may not make you sit up and take notice right away (especially if you are just starting out in the field of optimization), but it encompasses the key notions of accessibility and readability – the bare minimum needed to allow your traffic to take actions you deem desirable.

Abi’s concise and well-chunked-out posts are a joy to read. And learn from.

#24. Andra Baragan

Andra Baragan

Andra Baragan – Andra is just what the Ecom/Shopify space ordered. And desperately needed. She is not only vocal about the right conditions for optimizers to make a big impact on the bottom-line of online stores, but she is also an adept experimenter herself, possessing tool and process knowledge galore.

She spices up her posting routine with videos and text-based education.

#25. Bithika Mehra

Bithika Mehra

Bithika Mehra – Who said experimentation is devoid of humor? Not Bithika.

Her posts run the gamut – from helping you understand how to answer key business questions (through data and telemetry), to digging deep into the reasons why experimentation is a good strategy to adopt in specific use cases, everything Bithika talks about sparkles with wit.

#26. Els Aerts

Els Aerts

Els Aerts – She needs no introduction. And if we tried to define the breadth of her contributions to this space, we would fall well short. Just follow her. And make sure you keep up with her takes on the industry.

To Do Now

So there you have it. The top 26 conversion rate optimization experts that I follow and who I recommend you follow too.

These people are some of the best in the biz and are consistently sharing truly eye-opening content.

Give them a follow and tell them that Convert sent you.

Convert Academy
Convert Academy
Originally published May 27, 2021 - Updated March 09, 2022

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