Are you testing correctly? 42% of marketers say analyzing their test results is the hardest part of conversion optimization.
Stop guiding your marketing efforts following your intuition, no more guessing. Enough data will give you a lot of material to consider and analyze, but not all users act the same, that’s why you should consider to add more than one angle to your strategy.
It’s not a secret that we are emotional creatures and that our emotions affect the decisions we make, including of course, our purchase decisions. If we understand those emotional triggers that make us buy a product, we could find a way to increase conversions.
How to Convert More Ecommerce Customers Using Psychology