Optimization
Test a button color. Change a headline. Call it progress. CRO used to mean small tweaks for quick wins. But in 2025, that approach no longer works. Users are more aware of how their data is collected. AI has flooded the web with generic content, clickbait funnels, and automated...
Optimization
Interview with Jon Crowder There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise to bring you conversations with people who live in the data. The ones who obsess over test design and know how to get buy-in when...
Optimization
Most ecommerce teams optimize for speed. Few focus on trust. As privacy laws tighten and third-party cookies fade out, traditional CRO tactics are losing ground. Shoppers are becoming more cautious, expecting transparency, relevance, and a seamless experience—without feeling tracked. Instead of simply boosting click-through rate (CTR), modern CRO must...
Optimization
Interview with Hannah Davis There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise to bring you conversations with people who live in the data. The ones who obsess over test design and know how to get buy-in when...
Optimization
Interview with Nils Stotz There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise to bring you conversations with people who live in the data. The ones who obsess over test design and know how to get buy-in when...
Optimization
A Candid Conversation with Jim Huffman Jim – tell us about your background. Where are you from and what are you passionate about? I’m originally from Oklahoma, now living in Seattle. I’m a founder, marketer, author, and proud girl dad. I started out thinking I’d go into Investment banking,...