Privacy
We have been improving outcomes for a decade now. And with over 30 billion experiences tested, we’ve perfected a tool that drives improved conversions for customers from all possible industries – without hassles. But when the GDPR tidal wave hit, we wanted to go beyond improving outcomes. We wanted...
A/B Testing
Effortlessly Diversify & Leverage Your Stack: Let’s face it. SaaS tools have reached a level of maturity today that is mind-boggling. You can probably use an app to do just about anything you can dream of in your business and in your marketing. But as you flit from one...
Growth Marketing
Heat maps deserve more credit than we could ever give them. They allow us to analyze how people are engaging with our content. In this post, I’ll show you how you can use heat map analysis to tweak your website to maximize the user experience. Thus, driving up your...
Growth Marketing
Since Instagram’s creation, this photo-sharing platform has evolved. With over 800 million monthly users, it has become a powerful marketing tool. Nowadays, 70.7% of U.S. brands use Instagram to reach their target audience and promote products/services. From the expansion of advertising opportunities to shoppable tags, Instagram gives many opportunities...
Privacy
No one has a crystal ball here. And GDPR is complicated. If you’ve been listening in on groups and reading the conversations between privacy and marketing experts, you know everyone is (politely) agreeing to disagree on provision interpretations! We faced the same road-block. So we went and asked some...
Prioritization
From pricing to management—the shifts at Optimizely have been rippling through the CRO community. Here are a few signs that they might be going IPO. For months now, we’ve been getting messages from Optimizely customers like this: The pricing at Optimizely is changing, SMEs are being phased out. The...