We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
We’ve done it… and we are well ahead of schedule! As of today, our platform – Convert Experiences – is one of the first A/B testing providers to have an official functional integration with the Google Analytics 4 (GA4) platform. Moreover, it is the first to offer automated revenue...
Experimentation and innovation are inherently intertwined. Companies that run more experiments learn faster, iterate to optimal outcomes, and lean on data to facilitate better business decisions. But I’m preaching to the choir. If you’re reading this blog post, you know the power of experimentation. But spreading that excitement to...
Artificial intelligence enabled apps did not invade the scene in 2022. The casual mention of AI has been around for decades. From Shakey the Robot in the late 1960s to the “Expert System” in the 1970s, and of course, various virtual assistants (Siri and Alexa) and chatbots, we’ve always...
As Google Optimize’s sunset approaches, testers everywhere are faced with the weighty task of preserving their precious experiment data. But, the success of this endeavor will hinge on the thought and care put into the data migration process. In this article, I’m covering 9 tried-and-true methods for exporting your...
The grown up, virtual equivalent of “Boo! April Fools…” goes down on LinkedIn, pretty much every year. In 2023 we saw Daniel Foley Carter appoint himself as the Global Head of SEO for OpenAI. And the inimitable Frenchman Louis Grenier flippantly accepted the position of Chief Growth Hacker for...
Your product page is your elevator pitch. Since visitors spend an average of 54 seconds on a page, you have less than a minute to convert them. So we asked CRO experts to nominate their favorite product pages to dissect them and find the common thread that ties all...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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