Shopify Conversion Optimization, Shopify Conversion Optimization Strategies
You live and breathe conversions. And yet this happens: You cannot chase conversions without understanding why people buy. And you probably already know that. But if your answer to that question is because your product is cheaper or the shipping costs are low, you have to dig deeper. People...
Shopify Conversion Optimization, Shopify Conversion Optimization Strategies
You’re a Shopify store owner and you’re out to win. So, in your search for a Shopify theme, you’re looking beyond aesthetics. You want a theme that has the internal mechanics to give you high conversion rates. Not only that. You also want the theme that’s coded specifically for...
A/B Testing
Split URL Tests offer a variety of benefits not included in A/B testing, to optimize the user experience of your website and improve your performance metrics. In this article, we will go through how to set up Split URL Tests, using Convert Experiences, as well as help you avoid...
A/B Testing
If you’re looking for a way to make your experimentation program even more effective, then multipage experiments (also called multipage tests or multipage experiences) might be just what you need. A multipage experiment provides a useful way to test elements across multiple pages or to redesign a website. The...
Growth Marketing
Experimentation in B2B marketing is much harder than in B2C, greatly because of the long sales cycle and its implications. In this post, you will learn why experimentation is the key to good marketing, why it is such a challenge in B2B marketing, and how to implement an experimentation...
Privacy
Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. A/B...