Privacy
In March of 2022, Utah Governor Spencer J. Cox signed into law the Senate Bill (SB) 227, also known as the Utah Consumer Privacy Act (UCPA). The UCPA is a cross-industry privacy law that gives Utah consumers significant privacy rights over their personal information. Any data connected to an...
A/B Testing
For the most part, I hate meetings. I’ve said it many times, in articles, Tweets, and to my colleagues. Mainly, I dislike it when people use meetings as a crutch to avoid getting work done, or when people run meetings poorly and waste everyone’s time. But as a leader,...
Shopify Conversion Optimization, Shopify Conversion Optimization Strategies
The playbook of converting more traffic to drive revenue for business growth is flawed. Too many businesses focus on this as their primary strategy expecting sustainable growth but are shocked when the results don’t support their efforts. Sure, you can spend more on acquisition and grow revenue but at...
A/B Testing
Pop-ups are everywhere. Some of the biggest brands like Amazon, Pinterest, and Adidas use pop-ups. In fact, it’s pretty hard to escape them. We’re willing to bet you saw at least half a dozen today. Unfortunately, pop-ups aren’t the only thing that’s popular. “Hacks” to make the best pop-ups...
Shopify A/B Testing, Shopify Product Testing
Guessing is not a sound business practice. If you’ve been around the eCommerce block for a while, you’ve seen the evidence. So, when it comes to your Shopify product pages, the moneymakers of your online store, your growth strategy has to take a scientific approach. Even when you use...
Shopify Conversion Optimization, Shopify Conversion Optimization Strategies
You live and breathe conversions. And yet this happens: You cannot chase conversions without understanding why people buy. And you probably already know that. But if your answer to that question is because your product is cheaper or the shipping costs are low, you have to dig deeper. People...