Shopify Conversion Optimization, Shopify Conversion Optimization Strategies, Product Page Optimization
Your Shopify product page is a big deal—it is one of the most important levers you can pull for conversion and optimization. While you may want to sprinkle your USPs and selling angles all through your site, your product page is the only page that matters to a buyer....
A/B Testing
It’s tough to make predictions, especially about the future. Yogi Berra One of the most valuable aspects of experimentation is it can reduce uncertainty in decision making. But it can never eliminate it fully. There will always be uncertainty in business. Even in “normal” times, there’s no clear path...
Growth Marketing
In an increasingly digital world, data is everywhere. And it is no longer just for scientists or finance professionals. First-party data is changing the way we market and engage with customers. 92% of leading marketers believe that using first-party data to help understand what consumers want is critical to...
Privacy
With the introduction of Connecticut SB 6, commonly referred to as the Connecticut Data Privacy Act or “CTDPA”, Connecticut has joined the ranks of US states like California, Virginia, Colorado, Nevada and Utah that have passed comprehensive privacy laws to protect individuals’ personal information. Despite privacy and data security...
A/B Testing
A/A testing allows you to test two identical pages against one another and can be extremely useful when setting up a new A/B testing tool. A/A testing can be used to Convert provides both A/A and A/B testing capabilities, to ensure that you have everything you need to successfully...
A/B Testing
When it comes to visual editors, some people love them, while others prefer to avoid them entirely. It’s true that nowadays you no longer need to be a programmer, coder, or developer to build a website. Many marketing and product teams that relied on development or IT support in...