We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
I lead technology at Optiphoenix, India's first CRO agency. Over the past 12 years, I've worked at the intersection of experimentation and engineering, building 10,000+ experiments and leading 50+ web architecture transformations to power growth for global brands.
There is an ongoing debate in the CRO and tech community about whether experiments or products can be effectively built or enhanced with AI and how capable LLMs truly are. The team at Optiphoenix has been experimenting with GenAI since its inception, and here are some insights on leveraging...
The Convert Experiences blog has a great mix of current news, information, and useful guides
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
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Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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