Shopify Conversion Optimization, Shopify Conversion Optimization Strategies, Product Page Optimization
If you’re like most Shopify marketers, a poor conversion rate will keep you up at night, sweating, and second-guessing decisions. Now you can dry your sweat and go back to sleep because, in this article, you’ll learn steps to optimize a Shopify product page for higher conversion rates. You’ll...
A/B Testing
The experimentation world has mostly moved beyond simple button color A/B tests. They may have their place in the portfolio of experiments you’re running, but hopefully, at this point, they’re not synonymous with experimentation or CRO. Experimentation can be so much bigger. Using different types of experiments, we can...
A/B Testing
Give a person a fish, and they will eat for a day. Teach them how to fish and they’ll: Always have something to eat Pass the skill on to others, adding to the prosperity and independence of the entire community Feel empowered to go forth and do more, diversify,...
A/B Testing
If you’re a Convert user, then you know that your reports are packed with valuable data. But what do all of those numbers and graphs represent? And how do you know what conclusions you can draw from them and you use that information to improve your testing? Is it...
A/B Testing
There’s some debate in the optimization world about whether or not to run simultaneous experiments. Some believe that running simultaneous A/B tests will muddy your results and produce inaccurate data. Others argue that running A/B experiences on various pages of your website at the same time can help you...
Shopify A/B Testing, Getting Started With A/B Testing
Creating a stellar Shopify A/B test report has two main facets—choosing the right metrics and knowing how to present them. Your choice of metrics impacts the output of the test and defines the focus of the entire optimization program. P.S. Don’t pick too many metrics. Use the Goldilocks rule:...