We solemnly promise that each bit of content you read here
is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
We studied hundreds of CRO agencies and discovered what sets top experimentation agencies apart from the rest. It comes down to this: they’ve moved from tactical A/B testing to true experimentation partnerships. The agencies on this list help their clients operationalize experimentation, shape roadmaps, and build sustainable, data-driven growth...
There is an ongoing debate in the CRO and tech community about whether experiments or products can be effectively built or enhanced with AI and how capable LLMs truly are. The team at Optiphoenix has been experimenting with GenAI since its inception, and here are some insights on leveraging...
Interview with Merritt Aho There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise to bring you conversations with people who live in the data. The ones who obsess over test design and know how to get buy-in when...
As a solo marketer, you don’t have developers on standby or massive budgets to play with. You need tools with a simple setup, clear reporting, and pricing that doesn’t make you wince. Thankfully, there are A/B testing tools built exactly for that. This guide breaks down the ones that...
Growth teams move fast. You need tools that let you test, learn, and scale without bottlenecks. Accurate data you can depend on for decisions, no-code speed when you want it, feature flags when called for, and pricing that makes sense as you grow. This list helps you make that...
Set Up Open WebUI with Ollama, Docker, and OpenRouter for Multi-Model Chat What if you could test multiple AI models side-by-side? Not just models from the expensive model vendors, but also your new favourite local model. Want to know what the best model is for experiment ideation? What about...
