Shopify A/B Testing
Tempted to switch your Shopify theme or try yet another CTA button color to increase conversions? If you’ve been tweaking elements on your store but conversions remain sluggish—it might be time to shift your approach to experimentation. Instead of going down the rabbit hole of tweaking random elements on...
Shopify A/B Testing, Getting Started With A/B Testing
When you promise a specific revenue or conversion rate, you’ll pique a potential client’s interest. But is it a surefire way to define the success of your optimization programs? With rapidly evolving customer preferences and behavior, shifting to the caveat emptor world — promising ridiculous numbers just to win...
A/B Testing
How useful is meta-analysis in A/B testing and other online experiments? Is it helpful for leveraging past learning to improve your hypothesis generation? Or is meta-analysis just a lazy excuse to simply rely on “proven patterns” instead of building on situation-specific data to innovate within your business through experience?...
Shopify Conversion Optimization, Shopify Conversion Optimization Strategies, Product Page Optimization
If you’re like most Shopify marketers, a poor conversion rate will keep you up at night, sweating, and second-guessing decisions. Now you can dry your sweat and go back to sleep because, in this article, you’ll learn steps to optimize a Shopify product page for higher conversion rates. You’ll...
A/B Testing
The experimentation world has mostly moved beyond simple button color A/B tests. They may have their place in the portfolio of experiments you’re running, but hopefully, at this point, they’re not synonymous with experimentation or CRO. Experimentation can be so much bigger. Using different types of experiments, we can...
A/B Testing
Give a person a fish, and they will eat for a day. Teach them how to fish and they’ll: Always have something to eat Pass the skill on to others, adding to the prosperity and independence of the entire community Feel empowered to go forth and do more, diversify,...