12 Best A/B Testing Tools for Solo Marketers

Best for: A/B testing at a self-service pricing and strong support

What is Convert Experiences?

Convert Experiences is a full-stack experimentation platform built for teams that want balanced testing capabilities without the enterprise pricing hoops. It supports client-side and server-side testing, advanced segmentation, and feature flagging, all while being privacy-first (first-party cookies only, GDPR compliant) and transparent on pricing.

Unlike many legacy vendors, Convert doesn’t nickel-and-dime for features. Every plan includes the full experimentation suite, scaled only by tested users. This makes it one of the few tools where solo marketers can get robust targeting, flicker-free tests, and reliable stats engines without going through a sales cycle.

What are Convert Experiences’ Key Features?

• Full-stack experimentation: Run web, app, and server-side tests, plus manage feature flags and rollouts.
• Visual, no-code editor: Make on-page changes with a WYSIWYG drag-and-drop interface. No coding needed to test headlines, copy, image, and layout tweaks.
• Instant changes: With Convert Deploy, you can publish no-code edits and test winners directly on your site without developer help, with version control and rollback safety.
• Advanced targeting: 40+ segmentation filters (traffic source, behavior, device, location, etc.) with API access for custom conditions.
• Flexible stats engines: Frequentist, Bayesian, and Sequential Testing, with built-in SRM (Sample Ratio Mismatch) detection.
• QA and test management: Collision prevention, versioning, Live Logs for debugging, and unlimited projects/variations.
• 90+ integrations: GA4, Shopify, WordPress, HubSpot, Hotjar, FullStory, Segment, and more.

Why Convert is a Fit for Solo Marketers

Convert gives solo marketers advanced tools usually reserved for enterprise teams, but in a self-serve package with transparent pricing. You don’t need a developer to run basic A/B tests, and when things get tricky, support is fast and hands-on. For marketers worried about test validity, Convert’s flicker-free delivery and SRM detection ensure you can trust your results.

How Much Does Convert Cost?

Convert offers a 15-day free trial (no credit card required). Paid plans start at $299/month (billed yearly) for up to 100,000 tested users, with all features included. No sales conversation needed.

What Users Say About Convert (from G2 Reviews)

Best for: Solo marketers who want no-code testing with a solid visual editor

What is VWO Testing?

VWO Testing is the core A/B testing product from VWO. It lets marketers build and run A/B, split URL, and multivariate tests through a visual editor, often without touching code.

It’s intended to make experimentation accessible for marketers and small teams, though many of the analytics/insight features (heatmaps, recordings, funnel visualizations) come via separate modules such as VWO Insights.

What are VWO Testing’s Key Features?

• Visual editor: Build variants (text, layout, imagery) without coding, through drag-and-drop.
• Multi-format testing: Run A/B, split URL, and multivariate tests.
• Goal and event tracking: Track conversions, clicks, form submissions, or custom events.
• Segmentation and targeting: Filter experiments by behavior, geography, device, traffic source, etc.
• SmartStats (Bayesian engine): Provides faster statistical insights, especially for moderate traffic.
• Integration support: Connects with major analytics, e-commerce, and CMS tools.

Why VWO Testing is a Fit for Solo Marketers

Because it lets you launch visual experiments quickly, without needing a developer. The UI is intuitive, and the statistical engine helps you draw insights faster with limited traffic. The modular model means you can start small (just testing) and expand later if you need more features.

That said, note that to get full behavioral analytics (heatmaps, recordings, funnel insights), you’ll need to upgrade to VWO Insights, which significantly increases the cost.

How Much Does VWO Testing Cost?

VWO structures its pricing modularly, i.e., you choose which products (Testing, Insights, Personalize, Rollouts) you want and pay based on your Monthly Tracked Users (MTUs). The one you want, VWO Testing, has a free Starter plan for up to 50K MTU. Advanced insights require add-ons and separate pricing.

What Users Say About VWO Testing (from G2 Reviews)

Best for: Budget-conscious solo teams

What is Zoho PageSense?

Zoho PageSense is a conversion optimization suite intended to give marketers insight into visitor behavior (heatmaps, session recordings, funnels) while also enabling A/B and split URL testing. It’s positioned as an “all under one roof” platform that reduces tool churn and helps you optimize without jumping between multiple apps.

What are Zoho PageSense’s Key Features?

• Web analytics and metrics tracking: Monitor key website metrics like pageviews, conversions, traffic sources, and user paths. 
• Heatmaps and session recording: See where users click, how far they scroll, and playback sessions to see real behavior. 
• Form analytics: Analyze form-level behavior,  field hesitation, abandonment rates, interactions vs submissions. 
• Funnel analysis: Map conversion paths and detect drop-off steps. 
• A/B and split URL testing: Run experiments on page variations to identify what converts better. 
• Personalization: Dynamically surface content or layout tweaks based on visitor behavior, demographics, or other segmentation criteria. 
• Integrations and tagging setup: Works with Google Analytics, Google Tag Manager, Zoho’s own ecosystem, and more. 

Why Zoho PageSense is a Fit for Solo Marketers

Zoho PageSense bundles behavior analytics and testing in one platform, which gives you fewer tools to manage. For non-technical users, it’s no-code and straightforward. Because it’s feature-rich from the start, you get to manage your budget as your needs grow. Plus, if you’re already a part of Zoho’s ecosystem (Zoho CRM, Zoho Analytics, etc.), it will reduce friction for you.

How Much Does Zoho PageSense Cost?

Zoho PageSense only offers A/B testing in the Optimize tier, which starts at $30/month for 10,000 monthly visitors, when billed annually.

What Users Say About Zoho PageSense (from G2 Reviews)

Best for: Visual behavior insight with lightweight testing

What is Crazy Egg?

Crazy Egg is a visual analytics and optimization platform. It combines behavior mapping tools (heatmaps, scroll maps, confetti maps), session recordings, and built-in A/B testing to help you see how visitors interact with your pages and validate improvements.

It’s designed for marketers who want insight into why visitors act the way they do, then test hypotheses quickly.

What are Crazy Egg’s Key Features?

• Heatmaps and scroll maps: Visualize where visitors click, how far they scroll, and what they ignore (click, scroll, confetti, overlay, list maps) 
• Session recordings: Replay individual visitor sessions to see where users stumble or abandon your site 
• Code-free A/B testing: Use a visual editor to build page variants and let the tool allocate traffic toward winners 
• Conversion and goal tracking: Track when visitors click specific elements, land on pages, submit forms, or trigger custom scripts or ad pixels 
• Segmentation and filtering: Filter behavior and test results by device, traffic sources, and custom variables 
• Error tracking: Monitor technical issues or friction points that arise during sessions 

Why Crazy Egg is a Fit for Solo Marketers

It gives you both visual insight and testing capability in one tool, saving you from juggling separate analytics and experimentation platforms. It’s a lightweight tool, so you can go into optimization with Crazy Egg without prior experience and dev support.

However, it’s not perfect. Its analytic depth and advanced features are more limited than in full-blown CRO suites, so it fits best for smaller-scale testing and insight needs.

How Much Does Crazy Egg Cost?

With a 30-day free trial, Crazy Egg’s costs start at $29/month for 5,000 tracked pageviews, heatmaps, recordings, and basic A/B testing. Important note: billing is only available annually; you can’t opt for a monthly-only plan. That may be a barrier for some solo marketers.

What Users Say About Crazy Egg (from G2 Reviews)

Best for: Campaign and landing page optimization

What is Unbounce?

Unbounce is one of the most recognized landing page builders and optimization platforms, designed for non-technical marketers who need speed and control. Its drag-and-drop editor makes it easy to build and launch landing pages without developer support, while built-in A/B testing lets you validate page variants quickly.

The platform’s Smart Traffic feature automatically routes visitors to the variant they’re most likely to convert on, helping you maximize results from both paid and organic campaigns. You can create unlimited page variants, generate AI-powered copy, and access real-time analytics, all while keeping integrations with your CRM, email, and analytics stack seamless.

What are Unbounce’s Key Features?

• Drag-and-drop builder: Build conversion-focused landing pages without code; duplicate variants quickly to test headlines, CTAs, layouts. 
• A/B testing: Create variants and split traffic to measure which version converts better. 
• Smart Traffic (AI): After a short learning phase, automatically routes each visitor to the variant they’re most likely to convert on; includes reporting (Audience Insights). 
• Integrations: Connect to tools like HubSpot, Salesforce, WordPress, and Zapier from the integrations catalog.

Why Unbounce is a Fit for Solo Marketers

It’s genuinely fast to build and publish landing pages, then run simple A/Bs or turn on Smart Traffic. The visual editor minimizes dev dependency, and integrations make hand-offs (CRM, ESP, analytics) straightforward.

That said, it’s not a full CRO suite. For deeper behavior analytics or more advanced A/B tests, you’ll still rely on outside tools, and there are limits (template flexibility, user/traffic caps on standard plans).

How Much Does Unbounce Cost?

Unbounce offers a 14-day free trial, with pricing starting at $74/month (annual billing). Plan tiers scale by visitors/conversions.

What Users Say About Unbounce (from G2 Reviews)

Best for: Shopify-native, no-code theme and block testing

What is Shoplift?

Shoplift is a Shopify‐native A/B testing and CRO tool built specifically for storefronts. It lets marketers run split tests directly on Shopify theme templates, no external code editors or fragile scripts required. You can test global elements (headers, mini-cart) via theme testing, or template testing on collections, product pages, or any page type.

It also includes a feature called Lift Assist™, which recommends high-impact sections and experiments based on your store’s style and revenue patterns.

What are Shoplift’s Key Features?

• Template and theme testing: Test individual templates (product pages, collection pages) or sitewide theme changes.
• Lift Assist™ recommendations: AI suggests test ideas and sections to try based on your store metrics and brand style.
• Audience and segmentation targeting: Segment by device, traffic source, user behavior, and cohorts.
• One-click variant application: Apply winning variants directly to your Shopify theme with minimal fuss.
• Reporting and analytics: Tracks conversions, funnels, revenue attribution, and gives insight into test performance.

Why Shoplift is a Fit for Solo Marketers

You can spin up tests quickly, even on custom themes, thanks to direct integration and theme-aware editing. The idea of applying winning variants with one click removes friction. Also, its AI-driven recommendations help you pick good test ideas without having to guess.

On the flip side, the pricing is higher than some generic tools, and a few users report occasional technical issues (like 502 errors) when the dashboard is under load. But overall, the alignment with Shopify makes it a strong fit for solo e-commerce marketers.

How Much Does Shoplift Cost?

Shoplift’s pricing tiers run from $74/month (for 50K monthly store visitors) up to $699/month (both billed annually), depending on session limits and support. They offer a free 14-day trial.

What Users Say About Shoplift (from G2 Reviews)

Best for: Free starter toolkit combining analytics and A/B testing

What is Plerdy?

Plerdy is a conversion-optimization and UX analytics platform that bundles heatmaps, session recordings, SEO auditing, pop-ups, and A/B testing all in one tool. Its goal is to help marketers see where users interact (or don’t), diagnose friction, and validate changes, without needing a dozen separate tools.

What are Plerdy’s Key Features?

• Heatmaps and click maps: Visualize where users click, how far they scroll, and which parts of the page are ignored. 
• Session recordings: Replay user sessions to see how users navigate your site and where they get stuck. 
• A/B testing: Run experiments on page variants to test hypotheses directly within Plerdy’s platform. 
• SEO and page audit tools: Automatically detect technical SEO issues, on-page SEO anomalies, and broken links. 
• Pop-ups and forms: Create behavior-triggered pop-up campaigns or lead capture forms to test messaging or offers. 
• Conversion funnels and event tracking: Track how users move through funnel steps, set goals, and analyze drop-offs. 
• Integrations and modular add-ons: Works with Google Analytics, SEO add-ons, and you can upgrade limits or add features independently.

Why Plerdy is a Fit for Solo Marketers

Plerdy offers a lot of capability in one platform. For solo marketers, that means fewer tools to manage, fewer integration headaches, and a central place to act on heatmap, funnel, and experiment insights. On the free plan, you already get access to its A/B testing capabilities, which doesn’t happen often with all-in-one CRO tools.

That said, some users warn of a steeper learning curve due to the suite’s breadth. Inexperienced users may feel overwhelmed by all available features. Also, in higher traffic or more complex sites, limitations on heatmap/session quotas might require upgrades.

How Much Does Plerdy Cost?

Plerdy starts free (and can stay free forever), and this free tier includes limited heatmaps, video sessions, e-commerce tracking, pop-up usage, and A/B testing. Paid plans start at $21/month (billed annually) for more generous limits.

What Users Say About Plerdy (from G2 Reviews)

Best for: Popup and on-site messaging experimentation

What is OptiMonk?

OptiMonk is an all-in-one conversion platform for on-site pop-ups, personalization, and A/B testing.

Non-technical marketers can launch targeted pop-ups, personalize page content, and run A/B tests, with AI-assisted options and a template library, while keeping everything connected to their email, CRM, and ecommerce stack.

What are OptiMonk’s Key Features?

• A/B testing for on-site experiences: Create and compare variants (copy, images, offers) in a visual editor; OptiMonk can automate deciding and showing winners. 
• Advanced audience targeting: Trigger campaigns by traffic source, device, behavior, and custom events; connect third-party data via built-in integrations. 
• Multi-campaign journey testing: Orchestrate and test sequences (e.g., welcome to cart-recovery to post-purchase) to lift funnel conversion. 
• Real-time performance tracking: Attribute orders/revenue, track custom metrics, and push data to GA4/analytics tools. 
• Integrations catalog: 100+ connections across ecommerce/CMS, email/SMS, and CRMs (Shopify, WooCommerce, HubSpot, Klaviyo, Zapier, and more).

Why OptiMonk is a Fit for Solo Marketers

It gives you fast, visual control over on-site messages and pop-ups, plus native A/B testing, so you can ideate, launch, and learn without leaning on devs. The template library and AI helpers shorten build time, and the integrations keep your data flowing to the tools you already use.

There are trade-offs, though. The platform is strongest for pop-up and on-site messaging use cases (not whole-page redesigns), and pageview-based pricing can climb on high-traffic sites. Setup and integrations can feel heavy at scale, per some users.

How Much Does OptiMonk Cost?

There’s a Free plan (up to 10,000 pageviews/month, 1 domain). Paid plans start at $19/month (annual) for 20,000 pageviews. Monthly billing is available at a higher rate. Higher tiers increase pageview limits and domains.

What Users Say About OptiMonk (from G2 Reviews)

Best for: Paid acquisition and landing page A/B testing at scale

What is Instapage?

Instapage is a landing page creation and optimization tool built for marketers who want to design, test, and iterate landing pages without relying on devs. It includes a drag-and-drop editor, built-in A/B testing, analytics, heatmaps, and AI-assisted experimentation features to help you figure out what messages, layouts, or elements convert best.

What are Instapage’s Key Features?

• Built-in A/B testing (server-side split testing): You can test different page versions (variants) for the same URL, track performance, and decide a winner.
• Analytics and heatmaps: See where visitors click, scroll, and engage across variations.
• Template library and Instablocks: Choose from 100+ conversion-focused layouts, reuse sections across pages, and speed up variant creation.
• Dynamic text replacement and personalization: Adjust content based on visitor segments or source to match message-match more closely.
• Real-time collaboration and version control: Teams can comment, review, and adjust pages together without duplicating work (though for solo marketers, this is less critical).

Why Instapage is a Fit for Solo Marketers

Instapage’s strength lies in letting you build, test, and optimize landing pages all in one place. The A/B testing is baked in—no separate tool needed. The template and block reuse makes creating test variants faster. For campaigns where landing pages are the conversion driver (PPC, lead gen), it reduces friction in swapping variants and measuring wins.

That said, it’s pricey and has limitations. Some users report restrictions on customization, especially in templates, and that analytics depth isn’t always as robust as standalone analytics platforms. Also, its pricing and features skew toward heavier users.

How Much Does Instapage Cost?

Instapage costs start at $79/month for 15,000 unique monthly visitors. As you scale up in tier and unique monthly visitors, the cost climbs up to $159/month and custom pricing.

What Users Say About Instapage (from G2 Reviews)

Best for: Psychology-driven testing with automation on a budget

What is Convertize?

Convertize is a conversion optimization tool built around behavioral science. It lets marketers run A/B tests using a visual editor, while also offering features like “Autopilot” traffic allocation, persuasion tactic suggestions, dynamic text, and smart notifications. Their Hybrid Statistics engine handles the statistics, so you don’t need advanced analytics knowledge.

What are Convertize’s Key Features?

• SmartEditor™ (visual editor): Change page elements (text, images, layout) without touching code. 
• Autopilot traffic management: Automatically directs more traffic toward better-performing variants. 
• Hybrid Statistics engine: Combines statistical methods to declare winners faster and more reliably. 
• Dynamic content: Inject personalized messaging, geolocation-based text, persuasive banners or notifications. 
• Suggested test ideas/tactic library: Offers a library of persuasion principles and test templates to help marketers who are less experienced.

Why Convertize is a Fit for Solo Marketers

If your mindset is “I want to test smarter, not harder,” Convertize gives you behavioral nudges and test suggestions. The visual editor and autopilot let you launch tests with minimal developer handholding. Its statistical automation helps reduce analysis friction.

How Much Does Convertize Cost?

Convertize offers a 14-day free trial with usage-based pricing in two key plans: Solo and Team. Solo plan starts you out with $49/month (billed annually) for up to 20K visitors per month. For more visitors per month, look to the Team plan that starts at $199/month (billed annually) for 100K visitors per month.

What Users Say About Convertize (from G2 Reviews)

Best for: WordPress-native experiments

What is Nelio A/B Testing?

Nelio A/B Testing is a WordPress-native plugin that allows you to run split tests, multivariate tests, and split-URL tests directly from your WordPress dashboard

It’s built so you don’t have to leave WordPress to build or monitor experiments. It also includes heatmaps, scrollmaps, confetti maps, and integrated test suggestions via Nelio AI.

What are Nelio A/B Testing’s Key Features?

• Test everything from within WordPress: Pages, posts, menus, widgets, CSS rules, JavaScript, themes, and WooCommerce product content. 
• Heatmaps, scrollmaps and confetti maps: Visualize user behavior on variants to inform test hypotheses. 
• Nelio AI suggestions and templates: The plugin can scan your site and history to propose experiments (e.g., headline, CSS tweaks). 
• One-click winner application: Once a variant wins, you can make it the default version instantly. 
• Segmentation and targeting: Segment by referrer, device, time, cookie, language, etc., to limit which users see a variant. 
• Cloud tracking and offloading server load: All heavy analytics/tracking is handled by Nelio’s cloud, so your WordPress server isn’t overburdened. 

Why Nelio A/B Testing is a Fit for Solo Marketers

Because it lives inside WordPress, you don’t need to manage external scripts, dashboards, or tag setups. For a solo marketer running a WordPress site or WooCommerce shop, it reduces tool sprawl and friction. The AI suggestions help when you’re not sure where to start. And being able to test many parts of your site beyond just pages gives you leverage for small but meaningful gains.

On the downside, the feature set is not suited for non-WordPress setups, and advanced experimentation (e.g., external app testing) is out of scope. Also, in high-traffic contexts, you may bump against view or quota limits depending on your plan.

How Much Does Nelio A/B Testing Cost?

Billed yearly, Nelio starts at $39/month, but that’s only for 5K monthly views. If you want up to 50K monthly views with session recording included, you’ll pay $1,776/year ($148/month).

What Users Say About Nelio A/B Testing (from G2 Reviews)

Best for: WordPress landing page testing with simple, affordable pricing

What is SplitHero?

SplitHero is a WordPress-centric A/B testing plugin and cloud service tailored for solo marketers and small teams. It allows you to test up to 4 variants per page (control + 3) and supports conversion measurement, including WooCommerce checkout flows. The plugin is lightweight because the heavy logic and reporting live in the cloud, keeping your WordPress install lean.

What are SplitHero’s Key Features?

• Variant testing (up to 4 versions): Easily compare page variations from your WordPress site.
• WooCommerce integration: Track actual order completions as conversion goals for e-commerce stores.
• Cloud reporting and external dashboard: The plugin offloads analytics and reporting to the SplitHero cloud, minimizing load on your site.
• Compatibility with page builders: Works alongside Gutenberg, Elementor, and other builders without interfering.
• Unlimited visitors and guest access: There’s no visitor cap, and you can invite collaborators or share reports with clients.

Why SplitHero is a Fit for Solo Marketers

Since it’s a WordPress plugin, you get to use it in familiar territory. You can launch simple experiments (headlines, button text, layouts) quickly, track real conversions, and iteratively improve your pages. The WooCommerce integration is especially useful if you run an online store and want to test product pages or checkout elements.

That said, it’s not as full-featured as larger experimentation platforms. You’ll miss advanced segmentation, deep analytics, or cross-platform tests. But for web pages built in WordPress, it’s a clean, non-disruptive tool that helps you test without overengineering.

How Much Does SplitHero Cost?

SplitHero starts at $29/month for unlimited page views but only 1 active campaign. For more active campaigns, you’ll have to move to higher plans priced at $49/month and more. There’s a 14-day free trial.

What Users Say About SplitHero (from G2 Reviews)