A/B Testing
Is your A/B test taking too long to hit 95% statistical significance? Understanding stat sig (as the term is fondly called) and how the metric works can ease your pain. Right now, you’re probably losing patience and wondering Do I even need to hit 95? There’s a clear winner...
Shopify A/B Testing, Getting Started With A/B Testing
By default, the customer journey is littered with conversion blockers. For a Shopify store owner, these blockers are reasons visitors don’t buy. They risk wasting money in non-converting areas when investing in paid traffic. Of course, you’d want to find and eliminate any challenges to convert more visitors into...
A/B Testing
Hard truth: Outsourcing your A/B testing does not guarantee growth. We wish it were that simple. Even with world-class experts, the wrong expectations mixed with the wrong directions often lead to fruitless collaborations. On the flip side, there’s a smarter and much more productive way to collaborate with your...
Shopify A/B Testing, Getting Started With A/B Testing
A/B testing is the bane of existence for Shopify stores that want to scale. But despite a large amount of literature available, many e-commerce businesses still get it wrong. Most advice is oversimplified, making A/B testing out to be a magic pill that doesn’t require much foresight, is super...
Shopify Conversion Optimization, Shopify Conversion Rate
Let’s be honest: Your ROAS post iOS 14 is plummeting. You’re worried about the growing competition that mushroomed about the pandemic. Or, your new Shopify store you quit your job for isn’t ringing in the sales you expected. It’s natural to shift your focus to your Shopify conversion rates...
A/B Testing
Let’s be clear. It’s never a mistake to run more A/B tests, even if they don’t directly impact sales and revenue, as long as you execute them well and learn from the process. But… Every test requires an investment of time, effort, human capital, and more. So why do...