Shopify Conversion Optimization, Shopify Conversion Optimization Strategies, Revenue Optimization
More traffic = more revenue, right? If only it worked like that. It will be a tough pill to swallow, but all traffic isn’t good traffic. You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. But that’s...
Privacy
What is FloC? In August 2019, Google announced a new initiative, the Privacy Sandbox, to make the web more private for users. And the heart of that initiative carried the idea of killing third-party cookies. Many marketers feared that this could destroy online advertising, or at least the present-day...
A/B Testing
Does your testing program feel like it’s lacking structure or impact? Are you running tests with no plan of attack and unsure what to prioritize or where to work next? Perhaps you get lost trying to remember which tests you’ve tried before, what worked, and what failed? Or maybe...
Support
This article is part 2 of the A/B Testing on Single Page Applications series. In part 1, we’ve introduced the concept of single page application (SPA), showed why it’s growing in popularity, and looked at 10 of the best A/B testing platforms you can use on single page apps....
A/B Testing
Single page applications: What are they, how do they work, and, more importantly, how do we run A/B tests on them? In this guide, we’re going to break this down, as well as look at 10 of the best A/B testing platforms you can use. We’ll cover their pricing,...
Growth Marketing
Online retail is booming, generating $214.6 billion in the US in the third quarter of 2021. For customers, online shopping is convenient and gives them the option to compare products from different stores. With so many people now buying online, there’s money to be made. But, the internet is...