A/B Testing
Over 250 million dollars. That’s the total revenue one company gained from all the tests that they ran. But it’s misleading to show you this number without more context about their story. The company had a very mature and aggressive testing model. Yet still, as Deborah O’Malley revealed in...
Shopify Conversion Optimization, Shopify Conversion Optimization Strategies
What started in 2006 as a response to the poor state of online shopping for snowboarding equipment is now used by 1.75 million active websites. Today, Shopify is almost synonymous with eCommerce and is the go-to platform for setting up an online storefront. Almost any category of product you...
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What Is a Data Management Platform (or DMP)? A data management platform (DMP) is a critical tool for any business looking to improve its marketing efforts. It is used to collect and analyze data (first, second and third party) and make it available to other platforms to be used...
A/B Testing
If we break it down to its core concepts, CRO is less about conversions and more about understanding your audience and how they interact with your website. The more you understand them, what they want and how they act on your site, the better customer experience and offers you...
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What Is a Data Layer? A Data Layer is a medium layer between your website and your tag management solution (such as Google Tag Manager or Tealium), where you can store, process, and exchange data. Technically speaking, it is a JavaScript object that needs to be inserted between the...
A/B Testing
We can run the best tests in the world and have the most accurate data, but unless it’s acted on it becomes useless. Vital test results that could change the face of a company can sit ignored and lost in the noise or worse: debated against opinions, even when...