Gintarė is PhD researcher in Social Psychology and CRO and experimentation Strategist with expertise in experimentation, psychology, user behaviour, and driving growth for e-commerce, B2B, and wellness companies, as well as social and eco-brands and charitable organisations. She is co-founder of Convertex Digital, a data-driven agency helping her clients accelerate growth across a range of sectors and industries.
A Candid Conversation with Gintarė Forshaw “The hallmark of originality is rejecting the default and exploring whether a better option exists. (…) The starting point is curiosity: pondering why the default exists in the first place. We’re driven to question defaults when we experience vuja de, the opposite of...
