Optimization
Interview with Nils Koppelmann Nils Koppelmann is a passionate advocate for the benefits of experimentation and data-driven decision-making. He understands that successful A/B testing isn’t just about finding out if something works, but why it does – and he’s here to dispel two common myths about this practice. That...
Optimization
Interview with Steph Le Prevost If you’ve been in the world of optimization for any length of time, you’ll know that there is an endless supply of advice out there. But sifting through all the noise and zeroing in on the tips that will make the biggest difference for...
Optimization
Interview with Rommil Santiago Rommil Santiago has been championing brilliant voices in experimentation through his work at Experiment Nation for years. With an impressive career spanning 13 years, Rommil says he’s always been passionate about experimentation – trying out new ideas and seeing how they perform. This approach has...
Optimization
Interview with Tim Mehta CRO veteran Tim Mehta, Director of Growth Marketing at Lucid Software, has seen firsthand how CRO can benefit more than just revenue growth. Tim has spent the better part of the last decade building and improving experimentation programs and teams. On the agency side, he...
Optimization
Humans are still needed, but, boy, can crawlers help The longer I do CRO, the more I realize the importance of different types of research. For many years, I was heavy (and still am to some degree) into quantitative data. Achieving clean and reliable data collection into near-perfect Google...
Optimization
Interview with Siobhan Solberg Our guest today is Siobhan Solberg, a measurement marketing and optimization mastermind, founder of Raze, and podcast host at Marketing Unf*cked. She’s also an advocate for sustainability, privacy and ethics in marketing. Needless to say, she knows a thing or two about harnessing data to...