Optimization
Interview with Ryan Thomas There are a lot of best practices in the CRO world that people tend to follow blindly. “You must run a test for at least two weeks”, for example, or “you should only run one test at a time on the same page”. In this...
Optimization
Interview with Ryan Levander Today we have a one-of-a-kind interview for you with Ryan Levander of Rednavel Consulting. A customer of Convert, Ryan sheds light on what it takes to run successful tests. Ryan says that one of his favorite things about CRO is the opportunity to gain customer...
Optimization
Interview with ‘Positive’ John Ostrowski (Positive Experiments) Good judgment and decision-making skills are essential for success in CRO. For John Ostrowski, optimization is all about understanding the problem, knowing your audience, and making growth a team effort. He believes that any outcome metric can be improved to some degree...
Optimization
Interview with Alex Birkett When it comes to optimization, there are few people as well-versed as Alex Birkett. But what exactly is “optimization”? Alex says it’s a combination of disciplines, including copywriting and experimentation. It’s about building the right system and processes to reduce (not eliminate) uncertainty. Understanding that...
Optimization
Interview with Abi Hough This interview with Abi is one to bookmark. Having spent 20 years in optimization, she offers in-depth insights into how it should be done scientifically, without bias or prejudice towards any particular idea. She explains the importance of having good quality data collection methods as...
Optimization
Interview with Ruben de Boer Are you someone who is looking to get more out of experimentation? Our guest today has been doing this for years and can help you get started on your own experimentation journey. Plus, he has some great advice on how to make sure your...