Growth Marketing
SaaS apps have some of the highest user churn rates. A typical mid-sized business changed 39 percent of its SaaS software within a year to make it more user-friendly. In other words, people found the tools hard to use and left shortly. That translates into tens of thousands of...
Growth Marketing
You build a great product, invest tons of money into the development, and produce something that people are eager to spend their hard-earned money on. It seems like you’re at the end of the road. Like success is here to stay. So why would you decide to let that...
Growth Marketing
Amid the COVID-19 pandemic, extended lockdown, worldwide protest and civil unrest against police brutality and inequality, another event swooped in and quietly grabbed the attention of many, even if it was only for a few minutes. The latest SpaceX Launch last Saturday. Convert experienced this quiet, but significant shift...
Growth Marketing
Every eCommerce platform benefits when their site is getting plenty of visits, and that is great. But what matters most is that those visits become conversions. After all, those are the ones that will impact your bottom line! Now, there’s no magic method to turn visitors directly into buyers all at...
Growth Marketing
Every single day, your SaaS customers provide you with an incredible amount of data on their behavior with your products, services, and business. This data can offer a plethora of insight on everything from their purchase and usage patterns to their payment trends, churn rates, and more. By effectively...
Growth Marketing
Digital attribution, media mix modeling, attribution modeling — these are connected to a much bigger and very important notion in marketing collectively known as customer behavior modeling. Though it might seem easy, there are actually some complex aspects to each of these that every marketer, entrepreneur, and business owner...