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is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
We all want to hit the mythical 95% statistical significance number. It’s a guideline that has morphed into a hard, non-negotiable requirement for most testers. While opinions abound and the debate is still raging, we are not concerned with busting the myth (or not) of 95% statistical significance. What...
When it comes to running CRO experiments, you can choose among four types of tests: A/B tests, split tests, multivariate tests, and multipage tests. Each of these tests has its own strengths and limitations. And unless you choose the right test for your experiment, making conclusive data-backed CRO decisions...
With the amount of guesswork involved, one would think the discipline of conversion rate optimization is wild goose chasing! As professionals who live and breathe testing, we do get a ton of requests to “increase click throughs, increase revenue and increase engagement” on a variety of sites. In most...
Effortlessly Diversify & Leverage Your Stack: Let’s face it. SaaS tools have reached a level of maturity today that is mind-boggling. You can probably use an app to do just about anything you can dream of in your business and in your marketing. But as you flit from one...
A big part of successful optimization comes from the tools used to run the testing campaigns. But who is best placed to decide on the right ones to use? Internal marketing teams may already have contracted tools in place within the business. Or, maybe about to re-procure for upcoming...
Wouldn’t it be great if we could test everything before fully committing to it? Like when you go get ice cream and they let you sample a few flavors before deciding on the one you want. Or when you go to buy a new car and you can take...
![[VIDEO] 95% Test Confidence and How to Learn from Tests that Don’t Reach It](https://www.convert.com/wp-content/uploads/2020/11/VIDEO-95-Test-Confidence-and-How-to-Learn-from-Tests-that-Dont-Reach-It.png)
