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is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
There is a reason enterprise software are beloved by big companies. They have tons of features, improve operational efficiency, and make collaboration across teams easy. Gone are the days when these benefits were found only in enterprise tools. Many non-enterprise tools offer the same features and benefits as enterprise software...
You invested time, energy, and money into creating an optimization and testing dream team. Even if you are a team of one, your experimentation program didn’t just happen; it took dedication and maybe even a little muscle. Things are finally running smoothly. You have buy-in from all the key stakeholders. ...
In a yearly survey conducted by e-tailing, 92% of the users put A/B testing in second place as one of the most important tools for conversion rate optimization, behind web analytics. It’s an astonishing feat, but A/B tests truly deserve the spot on the list. For some, they are just...
Any successful e-commerce business aims to increase conversions. A/B testing — also called split testing — can aid in achieving that goal. A/B testing involves showing two different versions of something to different groups to see which one performs better. A/B testing offers numerous advantages. For example, it helps you...
Every eCommerce store on the Shopify platform is unique. It doesn’t matter if you are using a quiz builder to sell lead quizzes or you sell retail goods. What matters is that not all eCommerce stores share the same group of customers. Finding out what works best for others and...
Among the 200+ factors that determine how a website’s search ranking, content, links, and speed form the three key ones. Conversion rate optimization experiments (like personalizations, split URL and A/B testing) can affect each of these. If you have a high-traffic landing page, you'd be worried about A/B testing with...
