We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Any successful e-commerce business aims to increase conversions. A/B testing — also called split testing — can aid in achieving that goal. A/B testing involves showing two different versions of something to different groups to see which one performs better. A/B testing offers numerous advantages. For example, it helps...
Every eCommerce store on the Shopify platform is unique. It doesn’t matter if you are using a quiz builder to sell lead quizzes or you sell retail goods. What matters is that not all eCommerce stores share the same group of customers. Finding out what works best for others...
Among the 200+ factors that determine how a website’s search ranking, content, links, and speed form the three key ones. Conversion rate optimization experiments (like personalizations, split URL and A/B testing) can affect each of these. If you have a high-traffic landing page, you’d be worried about A/B testing...
Did you know that 56% of marketers consider lack of Martech integration a hindrance to marketing success? Integrations make Martech and, by extension, marketing operations run like a well-oiled machine. Marketers use a host of applications that need to connect to one another. Data from one application can inform...
Don’t ignore your A/B testing tools. They’re too critical for your business to dismiss as just another Martech product in your tech stack. How you allocate marketing budget, the amount of traffic your site gets, the size of your operating overhead, and the possibility of getting slapped with a...
Setting up an optimization program that impacts your business’s bottom line, reduces churn and improves user experience requires a great A/B testing tool. After careful research, you finally choose an A/B testing tool that fits into your stack and meets your experimentation needs. But before you dive into optimization,...
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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