We solemnly promise that each bit of content you read here
is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
If you want your website to perform better, you need to understand your audience. What they want, when they want it, and how to provide it in the best way possible. That’s where testing comes in. Whether you’re looking for your first split-testing tool to use or already running tests...
So you just got a budget for your A/B testing program and you’re not sure what to invest in first. Is it a tool? An agency? Or perhaps an entire testing team? We recommend you invest in your team first for long-term benefits. Because without talented drivers behind the wheels,...
Are you running A/B tests but not sure if they’re working properly? Do you want to learn the common mistakes when A/B testing so that you don’t lose valuable time on a broken campaign? Well, good news! In this article, we’re going to walk you through 57 common (and sometimes...
Images are one of the most important aspects of selling online. It doesn’t matter if it’s physical products, software, or even services. Having images on your site can help you connect with your audience and give context to ideas and offers. The problem? Far too many websites use images as...
If you’re an eCommerce brand, sooner or later, you’re likely going to come across this scenario: Experimenting with a new layout or website theme that applies across different products or websites. To find out if the new element works, you could A/B test each product or website individually... That should...
Your A/B test just finished but you’re not seeing the results you expected. Everyone else is sharing case studies where they saw a huge lift with just a button color change or small tweak, but your test didn’t get any improvement in conversion, or worse, it seems to have lost...
