Uwemedimo Usa is a certified content marketer and conversion copywriter. He helps B2B SaaS companies engage, delight, and convert ice-cold web traffic to loyal paying customers. Besides studying and writing about conversion rate optimization, he finds thrill in bingeing amateur documentaries to understand the world even better.
Artificial intelligence enabled apps did not invade the scene in 2022. The casual mention of AI has been around for decades. From Shakey the Robot in the late 1960s to the “Expert System” in the 1970s, and of course, various virtual assistants (Siri and Alexa) and chatbots, we’ve always...
Can optimizing your Shopify images really result in millions in revenue? Think about the last time you went shopping for shoes. You picked up an amazing pair to complete your outfit. You touched it to feel the texture, you examined the sole to see how much traction you’d get,...
Great content isn’t created by an individual. Say “hello” to the experts who’ve made this guide possible. Over 80 years of experimentation and A/B testing experience. Andreas Almqvist Gref Carlos Trujillo Jake Sapirstein Joe Marshall John Ekman Loredana Principessa Lukas Petrauskas Matt Scaysbrook Miles Hoogwerf Nadav Druker Nicolai Høg...
2025 does not look like the year the chaos is going to stabilize into the ultimate post-pandemic “normal”. Disruptions will continue to abound. With plunging savings, rising debt, and the overall economic pessimism that’s coloring predictions, consumer behavior will change in significant ways. In the past, organizations could afford...
Picture a grocery store’s aisles: Even if you’ve never been to this specific one before, you can almost always find your way to where the drinks are. This isn’t only because you have the overhead aisle signs to guide you (although they play a huge role in it), but...
“PPC is dead.” “PPC is dying.” That’s a bit of a stretch. PPC is still alive and well. No, not as many marketers are crazy about it as they once were. With ad blockers, huge privacy shifts, tough competition, etc., it’s no longer so easy to get impressive returns....
