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is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Key takeaways Personalization doesn’t mean the same thing for every team. Lean B2B teams typically personalize using known data and defined audiences, while enterprise teams often optimize at scale using large datasets and long learning cycles. Lean B2B teams need personalization tools that are fast to deploy and easy to...
Interview with Daniel Mullins There's the experimentation everyone talks about. And then there's how it actually happens. We’re hunting for signals in the noise to bring you conversations with people who live in the data. The ones who obsess over test design and know how to secure buy-in even when...
Word’s been circulating for a while now that VWO (backed by Everstone Capital) was preparing to merge with its rival, AB Tasty. Today, it’s official. According to Mint, Everstone Capital is in the process of merging Wingify (VWO) with AB Tasty, after investing a significant chunk of capital to buy...
Interview with Bruno Borges There's the experimentation everyone talks about. And then there's how it actually happens. We’re hunting for signals in the noise to bring you conversations with people who live in the data. The ones who obsess over test design and know how to secure buy-in even when...
If you thought the phrase “let’s test that” was loosely thrown around too much with website testing, you probably haven’t seen many paid advertising ‘experiment’ reports. Can you run statistically valid tests in paid advertising platforms? Yes. Should you even bother testing in paid advertising platforms? Yes. (And I’ll help...
Last time, we created a research workflow. This workflow connected to a spreadsheet containing our user feedback, then randomly sampled it and extracted relevant themes. We used a small model, so the entire workflow was highly energy-efficient. Wouldn’t it be nice if we could quantify the themes by counting how...
