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is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
The chat interface is a great way to get started with AI. I mean, what could be more accessible than simply having a conversation with a new piece of technology? But there comes a point when the chat interface becomes limiting. For instance, suppose we wanted to thoroughly test...
In a world obsessed with AI, we need to embrace manual data reviews more than ever I’m slightly embarrassed to admit it: I still do a lot of manual data processing. I’m imagining many of you gasping, or maybe even dropping your cups of coffee. I don’t blame you....
Interview with Richard Joe There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise to bring you conversations with people who live in the data. The ones who obsess over test design and know how to get buy-in when...
Growth doesn’t come from one-off tests. It comes from loops that compound. Every experiment feeds the next, across acquisition, activation, retention, revenue, and referral. Running them systematically allows your gains to stack up into exponential growth. That’s why this A/B tests for growth teams article is structured around the...
In part 1 of this series, we had a look at LM Studio and explored small models. I found a really good model, Qwen 3, which had 1.7 billion parameters. It performed well, comparable to models of about one to two gigs in size. However, there was a promising...
Interview with Cristina McGuire There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise to bring you conversations with people who live in the data. The ones who obsess over test design and know how to get buy-in when...
