How to navigate the new rules as a CRO specialist If you’ve been running Meta ads lately and felt like something shifted—like your targeting suddenly matters less and your creatives matter more—you’re not imagining things. Meta’s Andromeda update rolled out through 2025, completing its global deployment in October. It’s probably the biggest change to how…
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Over the past few years, the CRO and analytics space has become more powerful and more fragmented than ever. Teams now have access to more tools, more data, and more dashboards than they know what to do with. Google Analytics, ad platforms, experimentation tools, heatmaps, product analytics, BI tools....
Price testing can unlock Shopify revenue instantly. It is also the fastest way to lose customer trust if you get it wrong. Between product pages, checkout, ads, and feeds, a single pricing experiment can ripple further than most teams expect. This guide breaks down what’s worth testing, what to...
How often do your biggest product decisions go untested because full-stack feels too costly to spin up? Pricing logic, eligibility rules, feature access, rollout behavior. These decisions live deep in the stack, compound quickly, but they rarely get the same attention as surface-level changes. Meet Convert’s new full-stack testing...
Chat interfaces are all talk. When we actually want to do stuff, the best we can get out of them are clear instructions. But what if we wanted more generative AI involvement with the doing part? In previous episodes, we tackled this by creating workflows in n8n with connected...
The state of B2B personalization Personalization has been central to B2B marketing for over a decade, yet the stakes are higher today than ever. In 2025, the hyper-personalization market grew to $25.73 billion and is projected to reach $49.6 billion by 2029. This rapid growth is driven by rising...
Interview with Daniel Mullins There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise to bring you conversations with people who live in the data. The ones who obsess over test design and know how to secure buy-in even...
