Convert Blog: Learn A/B Testing, Optimization & Marketing

Our Editorial Promise

We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!

Convert Team Editors

Blog Posts

Full Stack Experimentation
Full-Stack Testing With APIs and MCP Servers

Full-Stack Testing With APIs and MCP Servers: Convert’s Practical Playbook + 12 Plug-and-Play Node.js SDK Templates

How often do your biggest product decisions go untested because full-stack feels too costly to spin up? Pricing logic, eligibility rules, feature access, rollout behavior. These decisions live deep in the stack, compound quickly, but they rarely get the same attention as surface-level changes. Meet Convert’s new full-stack testing...