Simbar Dube is a Conversion Research Specialist at Enavi, where he helps eCommerce brands uncover where intent breaks down across the funnel and turn those insights into revenue growth. His work sits at the intersection of customer research, funnel analysis, experimentation strategy, and digital growth, with a strong focus on diagnosing the real barriers behind weak conversion performance rather than relying on surface level best practices. He brings a rare blend of CRO depth and marketer instinct to the work. Before specializing in conversion research and experimentation, Simbar built his background in content and growth marketing, which shaped the way he thinks about customer psychology, positioning, messaging, and commercial impact. Over the years, he has worked closely with brands to improve decision making across product pages, landing pages, channel strategy, and experimentation programs, always grounding recommendations in customer evidence and business outcomes.
Interview with Simbar Dube There's the experimentation everyone talks about. And then there's how it actually happens. We’re hunting for signals in the noise to bring you conversations with people who live in the data. The ones who obsess over test design and know how to secure buy-in even when...
