Growth Marketing
Do you know what’s the one thing Facebook, Twitter, and LinkedIn have in common? Yes, they’re all social media platforms … and they’re all ‘blue.’ In fact, most of the websites on the internet are blue. And they’re blue because the right shades of blue are supposed to inspire...
Growth Marketing
The soaring use of ad blockers, DVRs, and a decline in TV viewership has seriously rattled traditional marketing. Content marketing, in particular, has seen a shift in the past few years due to these marketing evolutions, and as a result, will need extra attention in an ever-changing and noisy...
Growth Marketing
Whether it’s driving sales, boosting engagement, or getting repeat business, emotion driven marketing is acing in every industry. In fact, a company’s emotionally engaged customers spend two times or more than its emotionally non-engaged customers. Not just that, emotionally engaged customers also actively promote the brands they’re loyal to...
Prioritization
Don’t Want to Get Tied to Annual Options? Suddenly Your Budget Isn’t Enough for More than 100K Tested Visitors per Month? Let’s Talk Options. Pricing has always been one of VWO’s competitive advantages. Just look at the reviews it has on websites like G2 Crowd and you’ll see the...
Privacy
Consent & Cookies: How Will GDPR and the ePrivacy Regulation Impact Websites? If you want to personalize your website’s content based on your site visitors’ data, you must understand two laws very well: 1) the GDPR and 2) the ePrivacy Regulation. These laws govern consent and cookies: The GDPR...
A/B Testing
With the amount of guesswork involved, one would think the discipline of conversion rate optimization is wild goose chasing! As professionals who live and breathe testing, we do get a ton of requests to “increase click throughs, increase revenue and increase engagement” on a variety of sites. In most...