Growth Marketing
As marketers and product managers, we often have to make decisions without data. We have to trust our gut, try something new and…sometimes fail. E-mail pop-ups are one such case in point where it’s difficult to find guidance. The available data about their performance is scarce. Case studies are...
Growth Marketing
Facebook just released their annual Topics & Trends Report for 2019. The report analyzes data from the past two years of Facebook conversations and packages them up into 33 pages of informational insights for marketers. Helpfully, Facebook curated their findings into seven industry verticals, such as Beauty & Fashion,...
Growth Marketing
Running a paid search campaign is not easy, and the best way to do it is certainly not intuitive. However, there are some important practices to help ensure that your PPC campaign drives the highest lead-to-customer conversion rates possible. Trada’s webinar , “13 Ways You’re Killing Your Conversion Rate” lists some...
Prioritization
Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. In the last decade or so, inbound marketing has become a great way for small businesses and ventures to generate leads. Usually,...
Growth Marketing
People may think logic makes them tick. But the best brands in the business know that logic comes later, when they want to convince themselves of the validity of their decisions. The truth is – Emotions rule sales. And a simple way to elicit positive prospect responses is through...
Growth Marketing
Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. The verdict is still out. Some businesses have moved to a single page website, primarily so that users can scroll on their...