Growth Marketing
Marketers spend plenty of time fretting over what sometimes seems like a lofty lead generation goal. But luckily (for the leads and the sales organization), marketers are also still thinking about what happens to those leads once they enter the CRM. While leads were once given the cold shoulder...
Growth Marketing
Qualitative data and quantitative data are two different kettle of fish. Period. But when we are asked to explain the “what” and the “why”, it gets a little bit more complicated. When should I go for quantitative questions when framing my hypotheses? What about the qualitative data? When does...
A/B Testing
We all want to hit the mythical 95% statistical significance number. It’s a guideline that has morphed into a hard, non-negotiable requirement for most testers. While opinions abound and the debate is still raging, we are not concerned with busting the myth (or not) of 95% statistical significance. What...
Business Strategy
Poor conversion rate optimization is making random guesses. Good conversion rate optimization is all about informed guesses. Robust tools like FullStory put the “inform” in informed guesses. FullStory helps companies record and analyze customer communications by recording user sessions in a privacy compliant way. FullStory recordings can be searched...
Growth Marketing
Engaging your audience is the key to building a base of returning and loyal customers. There are many ways to increase audience engagement, but have you ever thought about quizzes? Quizzes are interactive and provide an excellent way to learn more about your target customers and their needs and...
Growth Marketing
Content marketing is one of the most effective ways to increase your on-site conversions. Content is able to provide 3 times more leads than a PPC campaign, but more importantly, it’s more effective in the long run: Content is your permanent brand asset. Once you put it on your site, it...