Growth Marketing
The world of marketing is filled with trends that come and go like that one pet of yours who just can’t decide if they want to be inside or outside. In other words, marketing is pretty much a revolving door of trends. The thing is, every now and then...
Growth Marketing
Inclusivity has become an increasingly popular concept in 2019 – spanning everything from business practices, political policies, and digital design. And as the world continues its steady march towards digitalization, inclusive web design is likewise becoming an important business practice. In the UK, for example, there are an estimated...
Growth Marketing
Business to business and business to customer companies might share similar business goals to an extent. There are common goals such as increasing sales, generating high-quality leads, boosting traffic, and maximizing profits. Having said that, the approach to achieve these goals is different for B2B and B2C businesses. The...
Privacy
Most of the digital world isn’t designed (at least not by default) to protect privacy. And so as optimizers, we’ve to be diligent and tiptoe our way into offering meaningful web experiences while respecting our users’ privacy and complying with laws like the GDPR and privacy Regulation. We also...
Personalization
Personalization is no longer just a cool trend or neat feature to include on your website. Consumers expect (and practically demand) custom experiences from the companies they buy from these days. Offering personalization benefits businesses in a major way, too. According to a report conducted by Salesforce, brands that...
Remote
As a remote worker, you already know that maximizing your productivity is essential. That means you’re going to need high amounts of focus and concentration. However, that focus and concentration doesn’t come easily. Working outside of a traditional office setup leaves you vulnerable to all sorts of distractions, some...