Growth Marketing
Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. Did you know that the average viewing time for a webinar is a staggering 56 minutes? Yes, that’s right. In a world...
Growth Marketing
The future is here, and it’s frequently outperforming even the most outlandish of science fiction fantasies. Artificial intelligence is transforming our lives, step by step, and industry by industry. We may have once imagined that AI would primarily involve household robots preparing your eggs in the morning, but the...
Business Strategy
Have you ever thought about ethics in A/B testing? We all have our own ethical compass guiding us to what’s right and wrong. And as digital businesses, we should have our user’s best interests at heart, right? Well, that’s where the waters get a little murky. A/B testing is...
A/B Testing
When it comes to running CRO experiments, you can choose among four types of tests: A/B tests, split tests, multivariate tests, and multipage tests. Each of these tests has its own strengths and limitations. And unless you choose the right test for your experiment, making conclusive data-backed CRO decisions...
Growth Marketing
Landing pages are of critical importance to your marketing efforts because for many members of your audience, it will be the “last stop” on their journey before they take your next desired action. You’ve gone through a huge amount of effort to prime them and get them motivated and...
Prioritization
Most CRO experimentation tools don’t disclose their pricing information upfront. So … from the time you contact a CRO solution’s sales team to the point when you’re ready to make a purchase, you end up investing between 1–3 months, if you’re a small business, and about 4–6 months, for...