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is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
The market bombards your prospects with content and ads. So it should come as no surprise if they are unreceptive and blind to your efforts. So, how do you capture their attention? Behavioral targeting allows you to break through the noise. This article will cover: Definition of behavioral targeting The...
The sales department plays a critical role in any organization: it converts leads and monetizes them, boosting your cash flow and the company’s growth. Thanks to modern science and psychology that make up the science of persuasion, salespeople have access to several tactics that make hitting that monthly quota all...
In conversion optimization, the focus is on running experiments to boost conversions and revenue. But for some companies, the aim of optimization is not just acquisition and macro-conversions, but retention and brand loyalty. Media companies and other publishers run A/B tests with engagement as KPI to improve retention and conversions. ...
As a customer, the word 'Persuasion' is often associated with feelings of negativity and force - nod if you agree. However, if done ethically, the art - and science - of persuasion can have a powerful impact on your customers and, by extension, your business. Think of visionaries like Steve...
You spent hours strategizing your test. Your team creates a hypothesis. You run the test and await the results. But you find your test failed. The results have been tainted. But how? Don’t beat yourself up. There is a dirty little secret in the testing world called sample size pollution. Pollution...
If there’s a right time to start doing advanced analytics, it’s now. Due to the COVID-19 pandemic, customer behavior has shifted, and now you may have no idea what you need to do to convince customers to stay. Here are 6 tips that will help you get back on top...
