Christina Donati is a creative marketer and copywriter. She works full time as a content marketer in the ecommerce tech space, while running a freelance marketing and writing business on the side. Living and breathing content 24/7, Donati has worked with many other tech companies, ecommerce brands, and marketing agencies in both Canada and the U.S. She holds a Master’s degree in Journalism and Communications from Western University. You can stay up to date with Christina regularly on Twitter.
The best email a customer can receive is one that is personalized. Think about what makes you open an email from a business: is it because the email addresses you by your name? Does it recommend a product or a service that you’ve shown interest in before? The answer...
