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We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!

Posts by Kevin Payne

Kevin Payne is a content marketing consultant that helps software companies build marketing funnels and implement content marketing campaigns to increase their inbound leads.

09 December, 2020

By Kevin Payne

Optimization

Top 6 Ways You Can Conduct User Research to Gather Optimization Ideas

Part of creating effective optimization campaigns in any brand strategy is knowing just what to optimize. Marketers can easily make informed guesses and calculated assumptions based on insights and industry best practices, but there might be another way to get extremely valuable insights for your next optimization campaign: conducting...

24 August, 2020

By Kevin Payne

Growth Marketing

The Complete Guide to A/B Testing with Email

With the right strategies and tactics, email marketing stands to give you an average 3,800% return on investment. That means for every $1 you spend, you can earn $38. And one of these “right strategies” that we know about email marketing is to A/B test your emails to create...

The Convert Experiences blog has a great mix of current news, information, and useful guides

The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.

Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!

Matt Beischel

Founder & CEO, CorvusCRO

Your Blog Section is a great resource for both brands and marketers

I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.

The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.

Your blog section is a great resource for both brands and marketers. Kudos to the team!

Shane Barker

Digital Marketing Consultant and strategist